How are politics and marketing related? How are marketing principles and techniques practised in politics? This course aims to familiarize students with how politicians, political candidates, political parties, elected officials, governments and other political actors utilize marketing concepts and techniques to win elections and remain in office. Making use of fundamental concepts of political marketing and up-to-date research, Politics and Marketing explores such topics as the emergence of political consumer, market-orientation and strategy, market segmentation, market research, e-marketing, product development and re-development, branding, political marketing and marketing in government.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Key concepts of marketing and their meaning for individuals, companies, society and politics.
- Eclectic, lecturing, discussion
2. Week
Key concepts of marketing and their meaning for individuals, companies, society and politics.
- Eclectic, lecturing, discussion
3. Week
Digitising the marketplace and its implications for the future.
- Eclectic, lecturing, discussion
4. Week
Digitising the marketplace and its implications for the future.
- Eclectic, lecturing, discussion
5. Week
Evaluating opportunities in the changing marketing environment.
- Eclectic, lecturing, discussion
6. Week
Marketing commercial products/services vs. ideas, ideals, beliefs, attitudes and behaviour.
- Eclectic, lecturing, discussion
7. Week
Marketing commercial products/services vs. ideas, ideals, beliefs, attitudes and behaviour.
- Eclectic, lecturing, discussion
8. Week
Mid-Term Exam
Mid-Term Exam
9. Week
Mid-Term Exam
Mid-Term Exam
10. Week
Political marketing and core elements of political communication.
- Eclectic, lecturing, discussion
11. Week
Political marketing and core elements of political communication.
- Eclectic, lecturing, discussion
12. Week
Forming and shaping public opinion, mobilizing voters and marketing political campaigns.
- Eclectic, lecturing, discussion
13. Week
Examples of political communication and political marketing from around the world.
- Eclectic, lecturing, discussion
14. Week
Examples of political communication and political marketing from around the world.
- Eclectic, lecturing, discussion
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Final Exam
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Quizzes
1
10
Homework / Term Projects / Presentations
1
10
Final Exam
1
40
Program Outcomes
PO-1
To identify and use theoretical and practical knowledge in International Relations.
PO-2
To express ideas and assessments about contemporary debates in International Relations.
PO-3
To acknowledge ethical and scientific responsibilities of data collection, evaluation and publication.
PO-4
To monitor and interpret published studies in International Relations.
PO-5
To use a second language at an intermediate level.
PO-6
To analyze, compare and relate different local, regional and global developments in International Relations.
PO-7
To analyze, compare and relate International Relations with theories and practices of different associate departments and their sub-fields and to offer suggestions by combining these fields.
PO-8
To present substantial knowledge for various public, private and academic career positions.
PO-9
To analyze the emergence and functions of prominent regional and local actors and to make future projections about their actions.
PO-10
To theoretically and practically examine different events and facts in International Relations and Foreign Policy and to interpret their past, present, and future through a scientific perspective.
Learning Outcomes
LO-1
Students recognise key concepts of marketing theory and practice.
LO-2
Students explain how politics and marketing work together to pursue a common goal.
LO-3
Students acquire an awareness of the range of marketing tools and concepts utilised in politics today.
LO-4
Students recognize the principles and elements of marketing in running political campaigns.
LO-5
Students analyse the peculiarities of cooperation between politics and marketing.
LO-6
Students develop a better perception of politics and democracy.
