The interest in organizing trade fairs is quite strong because these events are considered a very efficient means to obtain visibility in the global market and attract business partners, foreign investments and transfer of know-how for sectoral development. This course aims at providing some guidance on how to prepare, launch and implement a new trade fair, and it suggests frameworks and action lines as possible ways to deal with such a project.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
Sufficient English proficiency to follow the course materials and lectures in English.
Instructor(s)
Assist. Prof. Dr. Didem Kayalıdereden
Course Assistant(s)
Schedule
DERS 2022-2023 DÖNEMİNDE AÇILMAMIŞTIR.
Office Hour(s)
Teaching Methods and Techniques
- Eclectic, lecturing, discussion
Principle Sources
- International Trade Centre. (2012). Basics for Organizing Trade Fairs: A Guide for Developing Countries. Geneva.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
How trade fairs have evolved
- Eclectic, lecturing, discussion
2. Week
How trade fairs have evolved
- Eclectic, lecturing, discussion
3. Week
Different types of exhibitions
- Eclectic, lecturing, discussion
4. Week
Rising and fading of exhibitions
- Eclectic, lecturing, discussion
5. Week
Categories of participants
- Eclectic, lecturing, discussion
6. Week
Motivations of exhibitors and visitors
- Eclectic, lecturing, discussion
7. Week
Is an exhibition the right choice in the “global village”?
- Eclectic, lecturing, discussion
8. Week
Mid-Term Exam
Mid-Term Exam
9. Week
Initiators and driving purposes
- Eclectic, lecturing, discussion
10. Week
Choosing among alternatives
- Eclectic, lecturing, discussion
11. Week
Things to be assessed before planning
- Eclectic, lecturing, discussion
12. Week
Setting objectives and strategy
- Eclectic, lecturing, discussion
13. Week
The building blocks of the organization
- Eclectic, lecturing, discussion
14. Week
The fairground
- Eclectic, lecturing, discussion
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Final Exam
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
50
Final Exam
1
50
Program Outcomes
PO-1
Comprehends both theoretical and applied subjects in international trade at the advanced level, and uses his/her knowledge when necessary.
PO-2
Analyses basic concepts and data related to International Trade and Economics by scientific methods, interprets those with analytically, and evaluates those with regard to economic issues.
PO-3
Express his/her thoughts, comments and evaluations related to International Trade discipline both in written and oral forms.
PO-4
Defines current problems, and proposes solutions which are supported by evidence and research based quantitative and qualitative data.
PO-5
Inspects how public and private sector enterprises engaged in trade activities operates in practice, and evaluates the continuities and the dynamism in these sectors.
PO-6
Defines and tracks local, regional (such as European Union or Middle East) and global issues from the point of political economics, and relates these issues to each other.
PO-7
Possesses sufficient knowledge in other disciplines related to International Trade (such as Economics, Finance, International Business and Law), and reports this information.
PO-8
Follows publications and research in International Trade, Globalisation and Financial Systems in the English language, and communicates with his/her colleagues internationally.
PO-9
Uses a second language (Russian, Chinese, etc.) at the intermediate level.
PO-10
Possesses ethical principles and scientific values in collection, interpretation and release of data.
Learning Outcomes
LO-1
Gaining knowledge and awareness about the multi-disciplinary nature of fair management.
LO-2
Learning how to prepare, launch and implement a new trade fair.
LO-3
Learning how to obtain visibility in the global market and attract business partners.
LO-4
Analysing the needs to be taken into account and the step-by-step process to be followed in creating trade fairs.
LO-5
Assessing the outcomes of trade fairs from a wide variety of perspectives.
