E-commerce on the World Wide Web; innovative busines models in electronic commerce.
Business-to-Customer and B2B digital commerce; guidelines for website organization
Internet marketing and advertising; search engine optimization and search engine marketing for profitabiliy.
Web statistics and analysis; internet security issues.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
Good command of English
Instructor(s)
Assist. Prof. Dr. Kemal Özkan Yılmaz
Course Assistant(s)
Schedule
Thursday, 13:00-14:50, BK B-402
Office Hour(s)
Pazartesi/Mondays, 15:00-16:30, BK B-8/4
Teaching Methods and Techniques
- Lectures
- Presentations
- Class Discussion
- Case Analyses
Principle Sources
Kenneth C. Laudon and Carol Guercio Traver, E-Commerce 2018: Business, Technology, Society (14th Edition), Pearson 2018,
Gary P. Schneider, Electronic Commerce (12th Edition) , Cengage Learning 2016
Other Sources
Additional readings, case studies and other materials
Course Schedules
Week
Contents
Learning Methods
1. Week
Course Plan and Introduction to E-Commerce
Lectures and discussion
2. Week
The Internet Infrastructure: The Internet and the World Wide Web
Lectures and discussion
3. Week
Building an E-commerce Presence
Lectures and discussion
4. Week
E-commerce Business Models and Concepts
Lectures and discussion
5. Week
Marketing on the Web
Lectures and discussion
6. Week
E-commerce Communications and Analytics
Lectures and discussion
7. Week
The Environment of E-commerce: Legal, ethical and tax issues
Lectures and discussion
8. Week
Midterm Exam
Midterm Exam
9. Week
Social Networks and Online Media
Lectures and discussion
10. Week
E-commerce Retail and Services
Lectures and discussion
11. Week
E-commerce Security and Payment Systems
Lectures and discussion
12. Week
Planning for E-commerce
Student presentations and discussion
13. Week
Student Presentations
Student presentations and discussion
14. Week
Student Presentations
Student presentations and discussion
15. Week
Final
Final
16. Week
Final
Final
17. Week
Final
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Attendance
14
10
Final Exam
1
40
Program Outcomes
PO-1
Comprehends both theoretical and applied subjects in international trade at the advanced level, and uses his/her knowledge when necessary.
PO-2
Analyses basic concepts and data related to International Trade and Economics by scientific methods, interprets those with analytically, and evaluates those with regard to economic issues.
PO-3
Express his/her thoughts, comments and evaluations related to International Trade discipline both in written and oral forms.
PO-4
Defines current problems, and proposes solutions which are supported by evidence and research based quantitative and qualitative data.
PO-5
Inspects how public and private sector enterprises engaged in trade activities operates in practice, and evaluates the continuities and the dynamism in these sectors.
PO-6
Defines and tracks local, regional (such as European Union or Middle East) and global issues from the point of political economics, and relates these issues to each other.
PO-7
Possesses sufficient knowledge in other disciplines related to International Trade (such as Economics, Finance, International Business and Law), and reports this information.
PO-8
Follows publications and research in International Trade, Globalisation and Financial Systems in the English language, and communicates with his/her colleagues internationally.
PO-9
Uses a second language (Russian, Chinese, etc.) at the intermediate level.
PO-10
Possesses ethical principles and scientific values in collection, interpretation and release of data.
Learning Outcomes
LO-1
Getting to know e-commerce concepts
LO-2
Getting to know e-commerce business models and practices
LO-3
To provide e-commerce planning and execution activities
