The aim of this course is to equip students with a detailed understanding of the major issues regarding the use of electronic commerce applications within business organisations. This course focuses on the business, strategic and technical aspects of electronic commerce. It analyses the technologies used, the models designed to make use of such technologies, and the applications that have resulted from their deployment.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
COMMERCE NETWORK AND ELECTRONIC COMMERCE
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. Didem Kayalıdereden
Course Assistant(s)
Schedule
DERS 2022-2023 DÖNEMİNDE AÇILMAMIŞTIR.
Office Hour(s)
Teaching Methods and Techniques
-Presentation / Discussion
Principle Sources
-Laudon, K. C., & Traver, C. G. E-Commerce 2017: Business, Technology, Society. 13th Edition, Pearson
Other Sources
-Schneider, G. (2010). Electronic Commerce/Gary Schneider. Stamford: Course Technology.
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to e-commerce
Presentation and discussion
2. Week
e-commerce Business Models and Concepts
Presentation and discussion
3. Week
e-commerce Infrastructure: The Internet, Web,
Mobile platform
Presentation and discussion
4. Week
Building an e-commerce Presence: Web Sites,
Mobile Sites and Apps
Presentation and discussion
5. Week
e-commerce Security and Payment Systems
Presentation and discussion
6. Week
e-commerce Marketing and Advertising Concepts
Presentation and discussion
7. Week
Mid Term Exam
Written Exam
8. Week
Social, Mobile and Local Marketing
Presentation and discussion
9. Week
Ethical, Social and Political Issues in e-commerce
Presentation and discussion
10. Week
Online Retailing and Services
Presentation and discussion
11. Week
Online Content and Media
Presentation and discussion
12. Week
Social Networks, Auctions and Portals
Presentation and discussion
13. Week
B2B e-commerce: Supply Chain Management
and Collaborative Commerce
COMMERCE
Presentation and discussion
14. Week
B2B e-commerce: Supply Chain Management
and Collaborative Commerce
Presentation and discussion
15. Week
Final Exam Week
Written Exam
16. Week
Final Exam Week
17. Week
Final Exam Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
15
Attendance
14
10
Final Exam
1
45
Program Outcomes
PO-1
Comprehends both theoretical and applied subjects in international trade at the advanced level, and uses his/her knowledge when necessary.
PO-2
Analyses basic concepts and data related to International Trade and Economics by scientific methods, interprets those with analytically, and evaluates those with regard to economic issues.
PO-3
Express his/her thoughts, comments and evaluations related to International Trade discipline both in written and oral forms.
PO-4
Defines current problems, and proposes solutions which are supported by evidence and research based quantitative and qualitative data.
PO-5
Inspects how public and private sector enterprises engaged in trade activities operates in practice, and evaluates the continuities and the dynamism in these sectors.
PO-6
Defines and tracks local, regional (such as European Union or Middle East) and global issues from the point of political economics, and relates these issues to each other.
PO-7
Possesses sufficient knowledge in other disciplines related to International Trade (such as Economics, Finance, International Business and Law), and reports this information.
PO-8
Follows publications and research in International Trade, Globalisation and Financial Systems in the English language, and communicates with his/her colleagues internationally.
PO-9
Uses a second language (Russian, Chinese, etc.) at the intermediate level.
PO-10
Possesses ethical principles and scientific values in collection, interpretation and release of data.
Learning Outcomes
LO-1
Define and understand the nature, scope and use of a wide variety of electronic commerce
applications.
LO-2
Define and understand the role of internet technologies in electronic commerce.
LO-3
Understand and apply electronic commerce business models to real-world scenarios.
LO-4
Analyse case studies and conduct online research into electronic commerce.
LO-5
Manage the design, engineering and implementation of electronic commerce applications.
LO-6
Understand and apply the security, legal and ethical issues that may arise when using internet technologies.
