Undergraduate
Faculty of Arts and Design
Cartoon and Animation
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ADVERTISEMENT AND ANIMATION

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ANM8107 ADVERTISEMENT AND ANIMATION 1/2/0 DE Turkish 4
Course Goals Create a story for a product, brand or institution, animated commercials, short stories.
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Öğr. Gör Özlem Malatyalıoğlu
Course Assistant(s) -
Schedule -
Office Hour(s) -
Teaching Methods and Techniques
Principle Sources  

3DS Max 2012 Bible, Kelly L. Murdock, ISBN-10: 1118022203
Autodesk 3ds Max 2012 Essentials, Randi L. Derakhshani, Dariush Derakhshani, ISBN-10: 1118016750.
Taylor, R. (2004). The Encyclopedia of Animation Techniques. Quarto Publishing, Boston 
Simon, M. (2000). Storyboards, Second Edition: Motion In Art. Focal Press, Burlington
Laybourne, K. (1998), The Animation Book. Three Rivers Press, New York
Furniss M. (1998). The Animation Bible. Abrams, California
Williams R. (2001). Animator's Survival Kit. Faber and Faber Limited, London

Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Information about the advertisement and its content Practice
2. Week Investigation of animation films used in advertisements Practice
3. Week Advertising film analysis Practice
4. Week Advertising film analysis Practice
5. Week Technical rules in animation advertisements Practice
6. Week Making short stories in animation advertisements Practice
7. Week Content information about animation programs Practice
8. Week Content information about animation programs Practice
9. Week Animation commercial movie creatio Practice
10. Week Midterm exam Practice
11. Week Final project work Practice
12. Week Final project work Practice
13. Week Final project work Practice
14. Week Final project work Practice
15. Week Evaluation Evaluation
16. Week Evaluation Evaluation
17. Week Evaluation Evaluation
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Quizzes 1 10
Final Exam 1 60


Program Outcomes
PO-1They will be able to define all kinds of concepts related to different fields, with priority to concepts related to design, art and culture.
PO-2They will be able to interpret technological developments and artistic and cultural perceptions that change accordingly.
PO-3They will be able to understand the contemporary / contemporary cartoon and animation practices.
PO-4They will be able to analyze organic relations between art, communication and society.
PO-5They will be able to produce works that will learn the creative process and bring creativity to the foreground
PO-6They will be able to work creatively, flexibly and independently in disciplined and self-created lines.
PO-7They will be able to use the tools and equipment necessary for their profession in the right place and at the right time and will be able to implement their projects within the determined time.
PO-8They will be able to express their creative ideas by using visual images.
PO-9They will be able to give an original products in interdisciplinary fields like graphic design, photography, cinema.
PO-10They will have experience in modeling, character design, space design and editing.
PO-11They will be able to prepare visual effects for cartoons and animation using computer based applications.
PO-12They will have experience in animation, animation, art director, improvisation fields.
PO-13They will be available to adopt innovations in the field of mass communication and adaptable to the field of innovations.
PO-14They will be able to produce projects together with experienced experts in national and international areas.
PO-15They will participate in the events like competitions, exhibitions, festivals, seminars etc. in national and international areas.
Learning Outcomes
LO-1They will have information about commercial filmmaking and animation.
LO-2In ads, he will learn application, format and construction techniques.
LO-3They will learn video and audio items in advertisements.
LO-4They will be able to draw short stories for their advertising campaigns.
LO-5Will be able to animate ads.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15