Undergraduate
Faculty of Arts and Design
New Media
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New Media Main Page / Program Curriculum / COMMUNICATION THEORIES

COMMUNICATION THEORIES

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
YM2001 2 COMMUNICATION THEORIES 2/0/0 CC TURKISH 4
Course Goals
The main aim of the course is to introduce the students to the basic theories that shape the field of communication studies, to understand these contexts in the context of historical frameworks, and to convey the connection of media and community relations.


Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Professor Öykü Ezgi Yıldız
Course Assistant(s)
Schedule Tuesday, 11.00-12.45, Atakoy Campus, Art and Desing Faculty, ZA3
Office Hour(s) Tuesday, 09:00-10:00, Atakoy Campus, Art and Desing Faculty, 1D11
Teaching Methods and Techniques -Describing, explaining, analyzing, sampling, practicing.
Principle Sources --Mattelart, Armand, Mattelart, Michêle, İletişim Kuramları Tarihi, İletişim Publishing, 2006


-Yaylagül, Levent, Kitle İletişim Kuramları, Dipnot Publisher, 2016

-Güngör, Nazife, İletişim-Kuramlar-Yaklaşımlar, Siyasal Bookstore, 2011

-Erdoğan, İrfan, Öteki Kuram, Erk Publisher, 2005

Other Sources -
Course Schedules
Week Contents Learning Methods
1. Week Introduction to the course Verbal lecture
2. Week Definition of the concept of communication Verbal lecture
3. Week Explanation of concepts of mass communication and mass media Verbal lecture
4. Week Discussion of communication as a social process Verbal lecture
5. Week Development of communication technologies and evaluation of the process of social change Verbal lecture
6. Week Development of communication technologies and evaluation of the process of social change Verbal lecture
7. Week Midterm Exam Midterm Exam
8. Week Investigation of the changing structure of communication concept with globalization Verbal lecture
9. Week The issue of mass culture and the rise of mass society Verbal lecture
10. Week Describing the exit points of basic models of communication science Verbal lecture
11. Week Examination of early approaches on media and society Verbal lecture
12. Week Giving information about Marxist Media Theory, Critical Theory and Frankfurt School Verbal lecture
13. Week Explaining the Politics of the Economy of the Media Verbal lecture
14. Week Consideration of Cultural Studies Verbal lecture
15. Week Evaluation Evaluation
16. Week Evaluation Evaluation
17. Week Evaluation Evaluation
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Final Exam 1 70


Program Outcomes
PO-1The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8 The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9The students will be able to understand artistic works by following current and digital works of art.
PO-10The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1Able to understand the position and importance of communcation science among other disciplines.
LO-2Able to have interdisciplinary perspectives and viewpoints to study in communication field in awider scale.
LO-3Able to develop skills of analyzing the relationships between media and society.
LO-4Able to gain interdisciplinary knowledge and approach to political, economic, cultural, social and legal functions of communication at local, national and global level.
LO-5 Able to conceptualize and analyze events and facts related to communication and media.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15