In the field of visual communication of students, it is aimed to develop creative design skills for content production in different media in new media environments. It is aimed to give design content to digital media in written or visual content.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Assoc. Prof. Dide Akdağ Satır
Course Assistant(s)
Schedule
Monday, 15.00-17.45, . Atakoy Campus, Faculty of Art and Desing.AK1B11/19-AK1B07/09
-The course will be processed as 100% Synchronous in virtual classrooms opened in Istanbul Kültür University Cats System.
-Describe, explain, sample, apply.
Principle Sources
-E.H.Gombrich, 'The Legend of Story', (ÇevErol Erduran, Ömer Erduran), 2007, Remzi Bookstore. -Çellek Tulay, Sağocak A. Mehtap, (2014), Creativity in Basic Design Process, Istanbul, Graphic Design Publishing, Graphic Library, Visual Book Series. -Gregor Krisztian, Nesrin Schlempp-Ülker, Arif Ortakmaç (Translator), (2017), Visualizing Ideas, Making and Presenting Professionally 6. Publications Translation, Literature Publishing.
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to basic art concepts, informing about light structure
Verbal lecture
2. Week
Drawing of line, point and light study from basic principles of visual expression
Verbal lecture
3. Week
Line, point and light study of basic principles of visual expression
Application
4. Week
Contrast, balance, rhythm study (homework)
Application
5. Week
Contrast, balance, rhythm study and stain study (drawing and three dimensional application)
Application
6. Week
Optics and perspective study
Application
7. Week
Midterm Exam
Midterm Exam
8. Week
Tissue work
Application
9. Week
Tissue study and color information (homework)
Application
10. Week
Hot-cold color contrast, Complementary color contrast, Simultaneous contrast
Application
11. Week
Color studies (4 assignments)
Application
12. Week
Structural study and explanation (3-D application)
Application
13. Week
Structural study (3-D application)
Application
14. Week
Evaluation
Evaluation
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
The students will be able to design by learning visual design principles.
LO-2
The students will develop the vision of visual thinking.
LO-3
The students will be able to produce creative visual works.
LO-4
The students will be able to transfer concrete ideas by abstraction.
LO-5
The students will develop original expression language.
