The aim of the course is to introduce basic information about digital content management and digital content marketing. Introducing the dynamics of the content and marketing world that are transformed after digitalization and transferring strategic information related to creating and managing creative and participative contents suitable for changing consumer behavior are the main subjects of the course.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Assoc. Prof. Ceren Bilgici Oğuz
Course Assistant(s)
-
Schedule
-Thursday, 09.00-10.45, Ataköy Campus, Faculty of Art and Design, AKZD2
-The course will be processed as 100% Synchronous in virtual classrooms opened in Istanbul Kültür University Cats System.
-Lecture, Case studies, Class discussion
-Ann Handley, Herkes Yazabilir, Mediacat yayınları, 2015
Other Sources
-Current Articles
Course Schedules
Week
Contents
Learning Methods
1. Week
Basic concepts of Digital Content Management
Verbal lecture
2. Week
Marketing Dynamics of Digital Content
Verbal lecture
3. Week
Basic Principles of Digital Content Management
Verbal lecture
4. Week
The Rules of Digital Content Marketing
Verbal lecture
5. Week
Social media and Digital Content Management
Verbal lecture
6. Week
Social media and Digital Content Management
Verbal lecture
7. Week
Midterm
Midterm
8. Week
Presentations of Digital Content Management Social Media Analysis
Verbal lecture
9. Week
Presentations of Digital Content Management Social Media Analysis
Verbal lecture
10. Week
Presentations of Digital Content Management Social Media Analysis
Verbal lecture
11. Week
Development of Digital Content Platforms
Verbal lecture
12. Week
Digital Content Management and Youtube
Verbal lecture
13. Week
Digital Content Management and Youtube
Verbal lecture
14. Week
Examples of Digital Content Management
Verbal lecture
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
The students will be able to define the basic concepts of digital content management
LO-2
The students will be able to explain digital content management principles
LO-3
The students will be able to indicate the importance of user behavior and digital content relationship
LO-4
The students will be able to relate digital content to digital marketing
LO-5
The students will be able to apply digital content management principles on social media
