New communication technologies are emerging as the most effective and most conspicuous phenomenon of information age. Especially with the transition from Web 1.0 to Web 2.0, interaction has become very important, interactive technologies have accelerated the transition to new media, and social media have made individuals dependent on it. The aim of this course is to take a comprehensive view of social media and gain awareness of how effective communication takes place through social networks.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Assist. Prof. Dr. Ceren Bilgici Oğuz
Course Assistant(s)
Schedule
Tuesday, 11.00-12.45. Cats Virtual Room.
Office Hour(s)
Teaching Methods and Techniques
-The course will be processed as 100% Synchronous in virtual classrooms opened in Istanbul Kültür University Cats System.
-Describing, explaining, analyzing, sampling, practicing.
Principle Sources
-Kawasaki, G. , (2015). Sosyal Medya Sanatı. İstanbul: Mediacat Yayıncılık.
- Kara, T. , Özgen, E. (2012). Sosyal Medya Akademi. İstanbul: Beta Yayınları.
Other Sources
-Current articles
Course Schedules
Week
Contents
Learning Methods
1. Week
Overview of the Social Media
Verbal lecture
2. Week
Development and Features of Social Media
Verbal lecture
3. Week
Important Concepts of Social Media
Verbal lecture
4. Week
User Habits in Social Media
Verbal lecture
5. Week
Social Media and Current Theoretical Discussions
Verbal lecture
6. Week
Social Media and Current Theoretical Discussions
Verbal lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Creating a Corporate Social Media Strategy
Verbal lecture
9. Week
Corporate Social Media Management Principles
Verbal lecture
10. Week
Corporate Social Media Management Principles
Verbal lecture
11. Week
Social Media Project Presentations
Verbal lecture
12. Week
Social Media Project Presentations
Verbal lecture
13. Week
Social Media Project Presentations
Verbal lecture
14. Week
Social Media Management within the Framework of Current Examples
Verbal lecture
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
20
Final Exam
1
40
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
The students will be able to define social media concepts
LO-2
The students will be able to explain social media strategies
LO-3
The students will be able to explain the characteristics of social media
LO-4
The students will be able to describe the differences between social media and traditional media
LO-5
The students will be able to apply knowledge learned about social media
