In today's market environment where competition continues to grow rapidly, corporations are striving to differentiate their brands. It is the aim of the course to deal with all aspects of reputation management which is an important concept in which brand can make differentiation.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Assoc. Prof. Ceren Bilgici
Course Assistant(s)
Schedule
-Thursday, 13.00-14.45, Ataköy Campus, Faculty of Art and Design, Cats Virtual Room.
Office Hour(s)
-Thursday, 11.00-12.00, Ataköy Campus, Faculty of Art and Design. Cats Virtual Room
Teaching Methods and Techniques
-The course will be processed as 100% Synchronous in virtual classrooms opened in Istanbul Kültür University Cats System.
Samuel Greengard, Nesnelerin İnterneti, Optimist Yayınları
Yavuz Çapkan, İntel Edison İle Nesnelerin İnterneti, Pusula Yayıncılık
The İnternet Of Things Digital Media and Society, Mercedes Bunz & Graham Meikle
Other Sources
Cesur Yeni Medya - Teknolojiler ve Hayran Kültürü, Henry Jenkins, İletişim Yayıncılık
Ağ Toplumu, Jan Van Dijk, Kafka Yayıncılık
Course Schedules
Week
Contents
Learning Methods
1. Week
Evolution of the Internet, Mobility and Introduction to the Internet of Things
Verbal lecture
2. Week
Overview and Working Principles of IoT Technology
Verbal lecture
3. Week
IoT Industry Applications: Wearable Technologies
Verbal lecture
4. Week
IoT Industry Applications: Smart Home
Verbal lecture
5. Week
IoT Industry Applications: Smart Health and Smart Vehicle
Verbal lecture
6. Week
IoT Industry Applications: Smart City, Energy and Agriculture
Verbal lecture
7. Week
IoT Industry Applications: Industrial Internet and Smart Factories
Midterm
8. Week
Midterm
Verbal lecture
9. Week
IoT Industry Applications: Media and Marketing
Verbal lecture
10. Week
IoT Industry Applications: Finance and Insurance
Verbal lecture
11. Week
Using Artificial Intelligence and Robots with IoT
Verbal lecture
12. Week
IoT Analytics and Big Data
Verbal lecture
13. Week
Cyber Security, Biometrics and Risk Management with IoT
Verbal lecture
14. Week
Future of IoT, Next Generation Economy
Verbal lecture
15. Week
Evaluation
Verbal lecture
16. Week
Evaluation
Evaluation
17. Week
Final Exam
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
The students will be able to define the meaning of the internet of the things.
LO-2
The students will be able to interpret Internet-compatible objects and their personalization events.
LO-3
The students will be able to express the development process of technology.
LO-4
The objects will be able to relate the Internet to the digital communication industry.
LO-5
The students will be able to interpret the changing social fabric through the development of technology and the Internet of Objects.
