The course will be processed 100% synchronously in virtual classrooms opened in Istanbul Kültür University Cats System.
The objective of the course is to teach netnography in conceptual and theoretical dimensions. Netnography research methods, data collection and analysis methods and ethical principles of netnographic research, which are necessary for constructing and implementing a netnographic research, are the main topics of the course.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Assist. Prof. Dr. Sezgi Turfanda
Course Assistant(s)
-
Schedule
-Monday, 09.00-10.45, Ataköy Campus, Faculty of Arts and Design, AK ZD2
Office Hour(s)
-Monday, 14.00-15.00, Ataköy Campus, Faculty of Arts and Design, AK ZA 1
Teaching Methods and Techniques
-Course reader, case study analysis
Principle Sources
Lecture notes
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the concepts of political economy of media and globaization
Verbal lecture
2. Week
Subject and method of political economy
Verbal lecture
3. Week
The international dimension of the political economy approach
Verbal lecture
4. Week
Herbert Schiller’s ‘American Hegemony in Media’ analysis
Verbal lecture
5. Week
Dallas Smythe and ‘Production of Audience Commodity in Media’
Verbal lecture
6. Week
‘Political Economy of News Media’ approaches of Herman and Chomsky
Verbal lecture/visual meterial
7. Week
Political economy tradition in Europe
Midterm
8. Week
Midterm
Verbal lecture
9. Week
Conceptual framework of Globalization
Verbal lecture
10. Week
Political and economic dimension of Globalization
Verbal lecture
11. Week
Technological and cultural dimension of Globalization
Verbal lecture
12. Week
Critical approaches to Globalization
Verbal lecture
13. Week
Globalization and Media
Verbal lecture
14. Week
General Evaluation
General Evaluation
15. Week
General Evaluation
General Evaluation
16. Week
General Evaluation
General Evaluation
17. Week
Final exam
Final exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
I. Define all kinds of concepts in communication, traditional media and new media.
LO-2
II. Understand the development of communication and new media issues in the historical process and evaluate the related changes and results in their fields depending on cultural, social and technogical change.
LO-3
III. Analyze new media and communication issues, interpret, take a critical approach and evaluate if necesarry.
LO-4
IV. Evaluate the concept of globalization in a political, economic, technological and cultural context.
LO-5
V. Comprehend the international dimension of political economy approach in media.
