The course will be processed 100% synchronously in virtual classrooms opened in Istanbul Kültür University Cats System.
The aim of the course is to enable students to learn the development of mobile communication technologies in technological, sociological and historical contexts. Mobile devices, mobile platforms, mobile user habits, mobile user experience design and mobile marketing are the main themes of the course.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Assoc. Prof. Ceren Bilgici Oğuz
Course Assistant(s)
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Schedule
-Tuesday, 11.00-12.45, Ataköy Campus, Faculty of Arts and Design. AKB18
Office Hour(s)
-Tuesday, 09.00 10.00, Ataköy Campus, Faculty of Arts and Design. AK 1D 13
Teaching Methods and Techniques
-Course reader, case study analysis
Principle Sources
--Cell Phone Culture: Mobile Technology in Everyday Life, Gerard Goggin, Routledge, New York, 2006
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Transferring the project details to be realized within the course
Course reader, case study analysis
2. Week
Determination of project topics
Course reader, case study analysis
3. Week
Project presentations
Project presentations
4. Week
Project presentations
Project presentations
5. Week
Mobile devices
Course reader, case study analysis
6. Week
Mobile platforms
Course reader, case study analysis
7. Week
Midterm
Course reader, case study analysis
8. Week
Mobile user's habits
Course reader, case study analysis
9. Week
Mobile user and social media
Course reader, case study analysis
10. Week
Mobile communication technologies and
artificial intelligence
Course reader, case study analysis
11. Week
Current mobile services
Course reader, case study analysis
12. Week
Mobile user experience design
Course reader, case study analysis
13. Week
Mobile communication and advertisement relation
Course reader, case study analysis
14. Week
Mobile marketing
Course reader, case study analysis
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
20
Final Exam
1
40
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
The students will be able to explain the changes in mobile communication technologies in the historical process
LO-2
The students will be able to explain the basic concepts related to mobile communication
LO-3
The students will be able to interpret mobile user habits
LO-4
The students will be able to relate mobile communication technologies to social media
LO-5
The students will be able to relate mobile communication technologies to artificial intelligence and mobile marketing
