Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
HHK0532			2/0/0	DE		2

Course Goals	The main purpose of the corporate communication management course is to protect the values ​​of the institution in the aviation sector, to motivate the employees, to support the creation of a strong corporate culture in order to create a strong brand, and to convey the importance of creating a positive image in terms of bringing together what an institution covers in terms of corporate existence. In this context, it is aimed to create a transparent, reliable and strong corporate perception, to protect and strengthen this perception, and to strengthen the perception of corporate commitment of our students who aim to take part in the aviation sector.
Prerequisite(s)	CORPORATE COMMUNICATION MANAGEMENT
Corequisite(s)	CORPORATE COMMUNICATION MANAGEMENT
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	Lecturer Sadiye Oya Işıkçı
Course Assistant(s)
Schedule	DERS, BU YARIYIL AÇILMAMIŞTIR.
Office Hour(s)
Teaching Methods and Techniques	- Lecture (presentation), question-answer, discussion, problem solving, case study and group work methods and computer assisted teaching techniques are used.
Principle Sources	-
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Concepts Related to Corporate Communication Management	Visual Auditory Naration.Question Answer Method
2. Week	Corporate Communication Concept, Definition and Scope Communication as a Process and Its Elements	Visual Auditory Naration.Question Answer Method
3. Week	Principles, Functions and Aims of Corporate Communications	Visual Auditory Naration.Question Answer Method
4. Week	Strategic Perspective on Corporate Communication, Areas in which Corporate Communication Interacts	Visual Auditory Naration.Question Answer Method
5. Week	The Importance of Corporate Communication in the Airline Industry	Visual Auditory Naration.Question Answer Method
6. Week	The Importance of Communication in Corporate Culture, Factors Barring Institutional Communication	Visual Auditory Naration.Question Answer Method
7. Week	Corporate Communication Network Models	Visual Auditory Naration.Question Answer Method
8. Week	Midterm Exam	Midterm Exam
9. Week	Corporate Culture Concept, Importance, Characteristics, Functions and Classification	Visual Auditory Naration.Question Answer Method
10. Week	Establishment of Corporate Identity and Its Constituent Elements	Visual Auditory Naration.Question Answer Method
11. Week	Corporate Design and Visual Identity, Corporate Image, Brand And Advertising Management	Visual Auditory Naration.Question Answer Method
12. Week	Corporate Image Management Approaches, Corporate Brand Architecture	Visual Auditory Naration.Question Answer Method
13. Week	Corporate Communication and Social Media, New Media Understanding, On-Line Corporate Communication Examples in Social Media	Visual Auditory Naration.Question Answer Method
14. Week	Corporate Social Responsibility and Public Relations	Visual Auditory Naration.Question Answer Method
15. Week	Final Exam	Final Exam
16. Week	Final Exam	Final Exam
17. Week	Final Exam	Final Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	30
Final Exam	1	70

Program Outcomes PO-1 It is to have knowledge in economics and business administration PO-2 It is to have knowledge in the field of safety management systems PO-3 Having knowledge of diction and announce areas PO-4 Having knowledge of catering and service area PO-5 To have knowledge of basic first aid area PO-6 Having knowledge in the field of Crew Resource Management PO-7 Flights to have information on the safety area Mock Up PO-8 Emergency Operations and have knowledge about the safety procedures PO-9 Having information about civil aviation PO-10 Having knowledge about the field of Civil Aviation Cabin Services

Learning Outcomes LO-1 Understanding the Sectoral Importance of Corporate Communication in Aviation LO-2 Gaining Accurate and Effective Corporate Communication Skills LO-3 Ability to Communicate Proactively and Effectively in Teamwork LO-4 Gaining Effective Communication Skills in Creating Corporate Culture LO-5 Gaining Accurate and Effective Communication Skills in Ensuring Aviation Safety and Security

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO 1
LO 2
LO 3
LO 4
LO 5