In addition to the basic marketing knowledge, the stages of marketing understanding and understanding of the basic concepts of marketing, after examining internal and external factors affecting marketing decisions, strategic marketing planning in order to make the right marketing decisions, purchasing behavior and purchasing decisions of consumer and corporate customers, market segmentation and the selection of the target market.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Dr. Emine Anık
Course Assistant(s)
Schedule
DERS, BU YARIYIL AÇILMAMIŞTIR.
Office Hour(s)
Teaching Methods and Techniques
-Lecture, presentation, case study analysis
Principle Sources
--Marketing Principles, İsmet Mucuk, Türkmen Kitapevi, 2017, İstanbul
Other Sources
-Academic publications, case studies
Course Schedules
Week
Contents
Learning Methods
1. Week
Developments in Marketing
Lecture, presentation, case study analysis
2. Week
Marketing Environment
Lecture, presentation, case study analysis
3. Week
Marketing Mix
Lecture, presentation, case study analysis
4. Week
Product, Price
Lecture, presentation, case study analysis
5. Week
Place, Promotion
Lecture, presentation, case study analysis
6. Week
General Review
Lecture, presentation, case study analysis
7. Week
Homework
Homework
8. Week
Homework
Homework
9. Week
Marketing Management
Lecture, presentation, case study analysis
10. Week
Service Marketing and Aviation Industry
Lecture, presentation, case study analysis
11. Week
Service Marketing and Aviation Industry
Lecture, presentation, case study analysis
12. Week
International Marketing and Aviation Industry
Lecture, presentation, case study analysis
13. Week
International Marketing and Aviation Industry
Lecture, presentation, case study analysis
14. Week
General Review
Lecture, presentation, case study analysis
15. Week
Final
Exam
16. Week
Final
Exam
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
40
Final Exam
1
60
Program Outcomes
PO-1
It is to have knowledge in economics and business administration
PO-2
It is to have knowledge in the field of safety management systems
PO-3
Having knowledge of diction and announce areas
PO-4
Having knowledge of catering and service area
PO-5
To have knowledge of basic first aid area
PO-6
Having knowledge in the field of Crew Resource Management
PO-7
Flights to have information on the safety area Mock Up
PO-8
Emergency Operations and have knowledge about the safety procedures
PO-9
Having information about civil aviation
PO-10
Having knowledge about the field of Civil Aviation Cabin Services
Learning Outcomes
LO-1
Explain the subject of marketing, its scope, development periods in marketing understanding and modern marketing management, macro and micro external environmental factors affecting marketing. Explains strategic marketing planning, marketing information system and marketing research and explains their mutual relations
LO-2
Explains the consumer market and its types, the factors affecting consumer behavior and the consumer purchasing decision process. Explains the structure and characteristics of the industrial market, purchasing methods and industrial buyer behaviors. Explaining targeted marketing in detail; tells the meaning, benefits, limits and main market segmentation criteria and forms of market segmentation. Explains target market selection strategies and positioning
LO-3
Examines the marketing mix elements in detail. It classifies products and explains some marketing features, product planning, new product development process and product life cycle. It gives information about product pricing, distribution and promotion activities. Explains service marketing. Explain how the marketing mix is affected by the new generation marketing concepts
LO-4
Explains the international marketing environment and ways of entering the market by associating them with e-commerce.
LO-5
Explains new generation marketing concepts, digital transformation in marketing, new applications and trends.
