In this training, the details of the corporate culture, the effects of the institution on success or failure, the corporate compliance and business rules that are directly affected by the corporate institutions, the ethical principles of data and business regulations, which can be defined as its main elements, the importance of corporate culture and internal communication for a business and brand is going to be shared<
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Nur Budaklıer, o.sonmezoglu@iku.edu.tr
Course Assistant(s)
Schedule
The course has not been opened this semester
Office Hour(s)
The course has not been opened this semester
Teaching Methods and Techniques
Presentation, discussion
Principle Sources
Akıncı, Z. Beril.(2003), Kurum Kültürü ve Örgütsel İletişim, İletişim Yayınları, Cep Üniversitesi, İstanbul
Goffee Rob ve Jones Gareth (2002), Kurum Kültürü, Çev: Kıvanç Kutmu, MediaCat Yayınları
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
General concepts
Presentation
2. Week
Corporate Culture and features
Presentation, discussion
3. Week
Dimensions and functions of Corporate Culture
Presentation, discussion
4. Week
Reflection of corporate culture on behavior
Presentation, discussion
5. Week
Corporate belonging and compliance
Presentation, discussion
6. Week
Classification of corporate culture
Presentation, discussion
7. Week
Midterm
Examinatiomn
8. Week
Vision, Mission, values
Presentation, discussion
9. Week
The role of the leader in corporate culture
Presentation, discussion
10. Week
Relationship between organizational communication, organizational communication and corporate culture
Presentation, discussion
11. Week
The importance of corporate culture for internal and external stakeholders
Presentation, discussion
12. Week
The place of brand concept and protection of brand value in corporate culture
Presentation, discussion
13. Week
The relationship between service quality and corporate culture in air transportation
Presentation, discussion
14. Week
General overview
Question answer
15. Week
Final Exam
Final Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
It is to have knowledge in economics and business administration
PO-2
It is to have knowledge in the field of safety management systems
PO-3
Having knowledge of diction and announce areas
PO-4
Having knowledge of catering and service area
PO-5
To have knowledge of basic first aid area
PO-6
Having knowledge in the field of Crew Resource Management
PO-7
Flights to have information on the safety area Mock Up
PO-8
Emergency Operations and have knowledge about the safety procedures
PO-9
Having information about civil aviation
PO-10
Having knowledge about the field of Civil Aviation Cabin Services
Learning Outcomes
LO-1
Define and explain concepts related to corporate culture and internal communication
LO-2
Knows the methods used in the creation, preservation and change of corporate culture in organizations
LO-3
Can take part as a part of corporate culture development and internal communication studies in institutions
LO-4
Knows management theories
LO-5
Knows the importance of being a brand and protecting its brand value
