In this course service marketing is being described related with aviation sector.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Gökhan Kırbaç
Course Assistant(s)
Schedule
The course has not been opened this semester
Office Hour(s)
The course has not been opened this semester
Teaching Methods and Techniques
Presentation
In the fall term of 2020-2021 Academic Year, although that lesson has been planned in a formal learning way in advance, it has been decided to practice digital distant learning (online sessions) method rather than formal learning method because of the COVID-19 for the lesson regarding the recommendations by Council of Higher Education. Theoretical parts of the lesson will be given via system of CATs V3.0 and supported by academic and sectoral webinars. If it is possible, applied courses about the lesson will be given via system of CATs V3.0, digitally too. If it is not, they will be given in a way of hybrid model alternately according to the changes in the pandemic conditions in the last part of fall term of 2020-2021.
Principle Sources
Havayolu Pazarlaması, Anadolu Üniversitesi Yayınları, Yayın no: 3280
- General Aviation Marketing and Management, ISBN-13: 978-1575241920, Alexander T. Wells, Rita D. Sommers-Flanagan, 2003 by Krieger Publishing Company
Other Sources
Articles
Course Schedules
Week
Contents
Learning Methods
1. Week
General business information
Presentation
2. Week
Definition of Service Marketing and fundemantals of service marketing
Presentation
3. Week
Macro environmental factors on service marketing at aviation sector
Presentation
4. Week
Competition in service marketing and aviation sector.
Presentation
5. Week
Service variety in aviation sector.
Presentation
6. Week
Pricing strategies in aviation sector.
Presentation
7. Week
Pricing strategies in aviation sector.
Presentation
8. Week
Midterm exam
9. Week
Supply Management and place strategies in aviation sector
Presentation
10. Week
Supply Management and place strategies in aviation sector
Presentation
11. Week
Promotion strategies in aviation sector.
Presentation
12. Week
Promotion strategies in aviation sector.
Presentation
13. Week
Case studies on service marketing in aviation sector.
Presentation
14. Week
Case studies on service marketing in aviation sector.
Presentation
15. Week
Case studies on service marketing in aviation sector.
Presentation
16. Week
Final week
17. Week
Final week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance
1
5
Final Exam
1
55
Program Outcomes
PO-1
It is to have knowledge in economics and business administration
PO-2
It is to have knowledge in the field of safety management systems
PO-3
Having knowledge of diction and announce areas
PO-4
Having knowledge of catering and service area
PO-5
To have knowledge of basic first aid area
PO-6
Having knowledge in the field of Crew Resource Management
PO-7
Flights to have information on the safety area Mock Up
PO-8
Emergency Operations and have knowledge about the safety procedures
PO-9
Having information about civil aviation
PO-10
Having knowledge about the field of Civil Aviation Cabin Services
Learning Outcomes
LO-1
6. Understanding promotion on aviation.
LO-2
1. Understanding management issues on aviation.
LO-3
2. Understanding service marketing terms on aviation.
LO-4
3. Understanding service marketing strategies on aviation.
LO-5
4. Understanding pricing strategies on aviation.
LO-6
5. Understanding supply chain management on aviation.
