Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
HHK0581		PUBLIC RELATIONS	2/0/0	DE	Turkish	2

Course Goals	The discipline of public relations, known as the communication strategy built on the business objectives of the enterprises in an intensely competitive environment, is fed by many disciplines. Public relations can exist in every field, while managing today's communication, it also constructs the future. While corporations receive support from communication tools and methods in the communication management process, business objectives and communication objectives are brought together under the same roof. The aim of this course is to explain the function of public relations discipline, which acts as a bridge in the communication of businesses with the target audience, and its functions in providing two-way benefits.
Prerequisite(s)	Public Relations
Corequisite(s)	Course Code Course Name…
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	ÖĞR.GÖR.İREM AYDOĞDU
Course Assistant(s)
Schedule	Tuesday 13:00-14:50 Incirli Campus 3A01
Office Hour(s)	Tuesday 13:00-14:50 Incirli Campus 3A01
Teaching Methods and Techniques	-  Visual and Audio Expression
Principle Sources	-Balta Peltekoğlu ,Filiz, (2016).Halkla İlişkiler Nedir? Beta Yayınları Okay, A; Okay, A. (2012). Halkla İlişkiler Kavram, Strateji ve Uygulamaları, Der Yayıncılık, İstanbul.
Other Sources	-Article, Thesis, Lecture Notes.

Course Schedules
Week	Contents	Learning Methods
1. Week	The concept of public relations and its historical development	Visual and Audio Expression
2. Week	The first examples and models in the historical development process of public relations	Visual and Audio Expression
3. Week	Disciplines with which public relations are related	Visual and Audio Expression
4. Week	Public relations stages	Visual and Audio Expression
5. Week	Corporate identity, corporate image, corporate reputation concepts	Visual and Audio Expression
6. Week	Target audience in public relations practices	Visual and Audio Expression
7. Week	Social responsibility and sponsorship concepts and their relationship with public relations	Visual and Audio Expression
8. Week	Proactive and reactive public relations	Visual and Audio Expression
9. Week	Midterm	Midterm
10. Week	Public relations and crisis management	Visual and Audio Expression
11. Week	Public relations and persuasion	Visual and Audio Expression
12. Week	Digital public relations	Visual and Audio Expression
13. Week	Online reputation management	Visual and Audio Expression
14. Week	General Overview	Visual and Audio Expression
15. Week	Final Exam	Final Exam
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Homework / Term Projects / Presentations	1	60

Program Outcomes PO-1 It is to have knowledge in economics and business administration PO-2 It is to have knowledge in the field of safety management systems PO-3 Having knowledge of diction and announce areas PO-4 Having knowledge of catering and service area PO-5 To have knowledge of basic first aid area PO-6 Having knowledge in the field of Crew Resource Management PO-7 Flights to have information on the safety area Mock Up PO-8 Emergency Operations and have knowledge about the safety procedures PO-9 Having information about civil aviation PO-10 Having knowledge about the field of Civil Aviation Cabin Services

Learning Outcomes LO-1 Introducing the requirements for public relations speciality LO-2 Defining the functions of public relations in institutions LO-3 Defining the principles and rules of public relations in institutions LO-4 Determining public relations activities LO-5 Transferring the practical applications of public relations methods to the students

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10