Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	Teaching one of the sub-functions of management, the marketing, and its basic concepts.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	First lesson-meeting-free chat on marketing	Lecture, class discussions about the current examples
2. Week	Subject, development, latest developments of marketing	Lecture, class discussions about the current examples
3. Week	The marketing environment, strategic planning and the role of marketing	Lecture, class discussions about the current examples
4. Week	Marketing research and information system	Lecture, class discussions about the current examples
5. Week	Market types, consumer market and consumer behavior	Lecture, class discussions about the current examples
6. Week	Industrial markets	Lecture, class discussions about the current examples
7. Week	Market segmentation, target market selection and sales forecasting	Exam
8. Week	Midterm exam	Lecture, class discussions about the current examples
9. Week	Midterm exam	Lecture, class discussions about the current examples
10. Week	Product	Lecture, class discussions about the current examples
11. Week	Price	Lecture, class discussions about the current examples
12. Week	Promotion, personal selling and sales development, advertising and public relations	Lecture, class discussions about the current examples
13. Week	Direct marketing and Internet marketing	Lecture, class discussions about the current examples
14. Week	Disturbation anad international marketing	Lecture, class discussions about the current examples
15. Week	Final	Lecture, class discussions about the current examples
16. Week	Final	Lecture, class discussions about the current examples
17. Week	Final	Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Quizzes	1	10
Homework / Term Projects / Presentations	1	20
Project(s)	1	20
Final Exam	1	50

Program Outcomes PO-1 Define the concept and types of entrepreneurship in historical development within the framework of entrepreneurship theory. PO-2 Develop awareness about ways to improve personal and corporate innovation and creativity PO-3 Distinguish the different aspects of SME management and its problems from SME management and its problems PO-4 Design a business plan to start a new business PO-5 Assess the institutionalization process of newly established businesses PO-6 Employ the information and skill that is related to entrepreneurship in the career life and apply it to the workplace environment. PO-7 Explain new business in social environment with social capital and communication competence PO-8 Interpret knowledge of innovation and the importance of innovation that learned during education life with up-to-date information and adopt it to business life PO-9 Identify how to reach entrepreneurship supports thanks to the basic and up-to-date information gained on entrepreneurship and estimates about the change and paradigm shifts in the entrepreneurship ecosystem. PO-10 Compose the conceptual and cognitive knowledge with expert knowledge required by business life

Learning Outcomes LO-1 To comprehend basic marketing terms and understandings, can explain marketing subject, scope and features, modern marketing management and micro and macro external environmental factors that affect marketing. Explain the benefits and types of marketing, strategic business planning and the stages of the strategic marketing process. LO-2 Learning the marketing mix elements and be able to discuss the applications. Can describe the stages from the product entry to the market to the regression stage. Can explain the strengths and weaknesses of different pricing methods. Understand the role of distribution. Explain how Marketing Communication works. Can plan a promotion campaign. LO-3 Understanding how consumer purchasing decisions are made can identify differences between professional buyers and the way consumers make decisions. LO-4 To be able to define the basic methods of market segmentation and explain the purpose of segmentation. LO-5 Explain the international marketing environment and market entry methods.

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50