Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
GIR0016		NEW PRODUCT DEVELOPMENT MANAGEMENT	2/0/0	DE	TURKISH	4

Course Goals	Applying appropriate new product development process such as innovation & new product development concepts and analysis of alternative new product development strategies. To elaborate the process of testing, selecting and researching a new product or service idea and developing & project planning with professional life examples.
Prerequisite(s)	This will be an online course so that students will need internet connection and related devices.
Corequisite(s)	-
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	Assist. Prof. Dr. Kemal Özkan Yılmaz
Course Assistant(s)	-
Schedule	This course was not opened in the 2022-2023 academic year...
Office Hour(s)	Mondays: 13:30-14:45, Tuesdays: 13:30-14:45
Teaching Methods and Techniques	- Presentation - Class Discussion - Research - Case Studies - Teamwork
Principle Sources	Trott, P. 2017. Innovation Management and New Product Development. 6th Edition, Pearson. Crawford, M. and Di Benedetto, A. 2015. New Products Management. 11th Edition. McGraw Hill. Osterwalder, A. ve Pigneur, Y. 2019. İş Modeli Üretimi. 1. Baskı. Optimist Yayın Grubu.
Other Sources	Additional resources and sections from other supplementary books and resources will be shared via CATs

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction to New Product Development and Fundamental Concepts	Presentation and class discussion
2. Week	New Product Development Process and Strategy	Presentation and class discussion
3. Week	Concept Generation and Customers' Problem Approach	Presentation, class discussion and case studies
4. Week	Perceptual Mapping and Qualitative Techniques	Presentation and class discussion
5. Week	Concept Evaluation	Presentation, class discussion and case studies
6. Week	Concept Testing and Market Research	Presentation, class discussion and case studies
7. Week	Market Analysis and Evaluation	Presentation and class discussion
8. Week	Midterm Exam	Midterm Exam
9. Week	Midterm Exam	Midterm Exam
10. Week	Product Protocol Design and User Testing	Presentation, class discussion and case studies
11. Week	Strategic Launch Planning and Implementation	Presentation, class discussion and case studies
12. Week	Market Testing and Launch Management	Presentation, class discussion and case studies
13. Week	Public Policy Effects	Presentation, class discussion and case studies
14. Week	Current Practices in New Product Development	Presentation, class discussion and case studies
15. Week	Final Exam	Final Exam
16. Week	Final Exam	Final Exam
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	20
Quizzes	1	10
Homework / Term Projects / Presentations	2	20
Attendance	12	0
Final Exam	1	50

Program Outcomes PO-1 Define the concept and types of entrepreneurship in historical development within the framework of entrepreneurship theory. PO-2 Develop awareness about ways to improve personal and corporate innovation and creativity PO-3 Distinguish the different aspects of SME management and its problems from SME management and its problems PO-4 Design a business plan to start a new business PO-5 Assess the institutionalization process of newly established businesses PO-6 Employ the information and skill that is related to entrepreneurship in the career life and apply it to the workplace environment. PO-7 Explain new business in social environment with social capital and communication competence PO-8 Interpret knowledge of innovation and the importance of innovation that learned during education life with up-to-date information and adopt it to business life PO-9 Identify how to reach entrepreneurship supports thanks to the basic and up-to-date information gained on entrepreneurship and estimates about the change and paradigm shifts in the entrepreneurship ecosystem. PO-10 Compose the conceptual and cognitive knowledge with expert knowledge required by business life

Learning Outcomes LO-1 The ability to develop ideas and test in lean enterprise LO-2 Teamwork LO-3 The ability to research and analyze LO-4 Field activity experience LO-5 The ability to prepare presentations and tell stories

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO 1
LO 2
LO 3
LO 4
LO 5