The ultimate aim of this course is to give basic methodology of entrepreneurship so that students can jump from ideation level to commercialization. While learning this methodology, they can learn the dynamics of entrepreneurship ecosystem both in Turkish context and in other contexts, more particularly the contexts in which best entrepreneurial practices have already flourished.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. S. Begüm Samur Teraman
Course Assistant(s)
Research Asst. Taha Yusuf Çakarel
Schedule
Theory: Wednesday, 13:00-14:50 (Virtual class)- Dept. of International Trade
Theory: Wednesday, 15:00-16:50, (Virtual class)- Dept. of Business Administration-Economics
Recitation: Friday,13:00-14:50 (Virtual class)- Dept. of International Trade
Recitation: Friday, 15:00-16:50, (Virtual class)- Dept. of Business Administration-Economics
Bruce R. Barringer & R. Duane Ireland, Entrepreneurship: Successfully Launching New Ventures, Global Edition (6th ed.) Pearson.
Other Sources
1. Eric Ries (2012). Yalın Yeni Girişim: Bugünün girişimcileri sürekli yeniliği kullanarak çok başarılı işleri nasıl ortaya çıkarır? Özyeğin Üniversitesi yayınları.
2. Alexander Osterwalder ve Yves Pigneur (2016). İş Modeli Üretimi: Optimist.
3. Steve Blank (2017). Girişimcinin El Kitabı: Boyut yayınları.
4. Girişimcilik ve İnovasyon Yönetimi (2016). Kahraman Çatı (ed.). Nobel Akademik Yayıncılık.
5. Girişimcilik Sözlüğü (2016). ARİNKOM, TTO Yayınları.
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction and orientation to the course
Discussion
2. Week
Introduction to Entrepreneurship: What is entrepreneurship and why is it important?
Lecture, presentation and in-class Scamper exercise
Sunum, Anlatım ve Scamper sınıf içi Uygulama
4. Week
Building a new venture team:
Team discovery and team formation activities
Lecture, presentation, discussion, Ted Talk
5. Week
Idea validation tool: Business Model Canvas
Lecture, presentation, discussion
6. Week
Business Model Canvas Designing practices
Lecture and discussion (in-class exercise)
7. Week
Lean Startup Methodology
Lecture, presentation, discussion and article reading
8. Week
Midterm Exam
EXAM
9. Week
Midterm Exam
EXAM
10. Week
Feasibility Analysis & Industry and Competitor Analysis
Lecture, presentation, discussion
11. Week
The Business Plan: What is it, why do entrepreneurs need to create such a plan and when should entrepreneurs use this tool?
Lecture, presentation, discussion
12. Week
Assessing a New Venture’s Financial Strength and Viability & Getting Financing and Funding
Lecture, presentation, discussion and guest speaker
13. Week
Entrepreneurship Ecosystem models and hot topics on entrepreneurship
Lecture, presentation, discussion and article reading
14. Week
Project presentations: Pitching
Presentation and discussion
15. Week
Final Exam
Assessment and evaluation
16. Week
Final Exam
Assessment and evaluation
17. Week
Final Exam
Assessment and evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Program Outcomes
PO-1
Define the concept and types of entrepreneurship in historical development within the framework of entrepreneurship theory.
PO-2
Develop awareness about ways to improve personal and corporate innovation and creativity
PO-3
Distinguish the different aspects of SME management and its problems from SME management and its problems
PO-4
Design a business plan to start a new business
PO-5
Assess the institutionalization process of newly established businesses
PO-6
Employ the information and skill that is related to entrepreneurship in the career life and apply it to the workplace environment.
PO-7
Explain new business in social environment with social capital and communication competence
PO-8
Interpret knowledge of innovation and the importance of innovation that learned during education life with up-to-date information and adopt it to business life
PO-9
Identify how to reach entrepreneurship supports thanks to the basic and up-to-date information gained on entrepreneurship and estimates about the change and paradigm shifts in the entrepreneurship ecosystem.
PO-10
Compose the conceptual and cognitive knowledge with expert knowledge required by business life
Learning Outcomes
LO-1
Students will be able to realize and make sense of the importance of entrepreneurship and the reasons of why it is highly supported by several institutions both in Turkey and in the world
LO-2
Students will be able to realize and make sense of the process of new venture creation in which opportunities are discovered or created.
LO-3
Students will be able to conduct feasibility analysis before launching the original idea and making necessary changes on the idea along the process if needed.
LO-4
Students will be able to design the business model canvas and all its sections to validate the idea.
LO-5
Students will be able to write effective and wise business plans, also the ways of communication.
LO-6
Students will not only be able to evaluate the importance of entrepreneurship but also social entrepreneurship with its social impact, at the same time to interpret their business model in terms of their added-value to the public in general.
LO-7
Students will be able to know that the prerequisite for having an opinion is to nurture thatopinion with knowledge, together with this awareness they will be able to look at the events and/or situations they encounter critically.
