Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
BYA0024 -		Brand Management	2/0/0	DE	Turkish	2

Course Goals	To have detailed information about today's competitive conditions brand management and strategies and to make updates through examples.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer Gözde Kuzu
Course Assistant(s)
Schedule	Day, hours, XXX Campus, classroom number.
Office Hour(s)	Wednesday, 13:00-15:00, 4A-04, İncirli Campus
Teaching Methods and Techniques	-Verbal and Visual Expression,   -Discussion,   -Presentations,   -Sampling,   -Case Studies
Principle Sources	-Course Notes
Other Sources	-Mehmet Akif Çakırer, Marka Yönetimi ve Marka Stratejileri, Ekin Yayınları

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction & Brand Concept and Historical Process	Verbal Expression, Presentation, Sampling
2. Week	Brand Definition and Scope	Verbal Expression, Presentation, Sampling
3. Week	Branding Process	Verbal Expression, Presentation, Sampling
4. Week	Brand Types	Verbal Expression, Presentation, Sampling
5. Week	Product and Brand Comparison	Verbal Expression, Presentation, Sampling
6. Week	The Importance of Branding	Verbal Expression, Presentation, Sampling
7. Week	Midterm
8. Week	Brand Identity, Brand Personality, Brand Image, Brand Awareness	Verbal Expression, Presentation, Sampling
9. Week	Brand Value, Brand Loyalty, Brand Awareness, Brand Positioning	Verbal Expression, Presentation, Sampling
10. Week	Protection of Marks	Verbal Expression, Presentation, Sampling
11. Week	Brand Management Strategies	Verbal Expression, Presentation, Sampling
12. Week	Brand Marketing Strategy	Verbal Expression, Presentation, Sampling
13. Week	Brand Strategies	Verbal Expression, Presentation, Sampling
14. Week	Brand Strategies	Verbal Expression, Presentation, Sampling
15. Week	Final exam	Final exam
16. Week	Final exam	Final exam
17. Week	Final exam	Final exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 Effective communication skills PO-2 Ability to know protocol types PO-3 The awareness of the necessity of lifelong learning and the ability to do so PO-4 Ability to have knowledge about sectoral problems PO-5 Ability to monitor technological, cultural and social changes PO-6 The ability to effectively manage time and resources by improving management and leadership skills PO-7 The ability to gather and organize ideas and information needed to make ideas and projects effective, persuasive in written, verbal or other forms PO-8 The ability to use the tools and equipment necessary for their profession in the right place and at the right time PO-9 Awareness of professional and ethical responsibility PO-10 Ability to collect and organize data and to know how to organize them

Learning Outcomes LO-1 To learn practices about brand communication process LO-2 Having knowledge about brand management models LO-3 Having detailed information about campaign management

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10