Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
BYA0015 -		Media Planning	2/0/0	DE	Turkish	2

Course Goals	The purpose of this course is required for a media plan is to learn the steps and strategies.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer Gözde Kuzu
Course Assistant(s)	-
Schedule	Day, hours, XXX Campus, classroom number.
Office Hour(s)	Wednesday, 13:00-15:00, 4A-04, İncirli Campus
Teaching Methods and Techniques	-Talking and discussion method, case method, problem-solving method, individual and group work methods are used.
Principle Sources	-Barban, Arnold M.,  Kopec, Frank J. ,Cristol, Steven M. Essential of Media Planning, McGraw-Hill Companies,1997. -Erol, Gülbuğ. Reklam ve Medya Planlaması, İstanbul: BETA Yayınları, 2007.
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	presentation of course content	Oral Presentation
2. Week	the basic concepts of media	Oral Presentation
3. Week	marketing strategy and media plan	Oral Presentation
4. Week	principles and tools of the media plan	Oral Presentation
5. Week	campaign planning principles	Oral Presentation
6. Week	media buying costs and problems	Oral Presentation
7. Week	Midterm
8. Week	basic measurement and evaluation	Oral Presentation
9. Week	digital media buying and planning	Oral Presentation
10. Week	local media buying and planning	Oral Presentation
11. Week	social media buying and planning	Oral Presentation
12. Week	media research	Oral Presentation
13. Week	planning and buying, formulas and applications.	Oral Presentation
14. Week	planning and buying, formulas and applications.	Oral Presentation
15. Week	Final exam	Final exam
16. Week	Final exam	Final exam
17. Week	Final exam	Final exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 Effective communication skills PO-2 Ability to know protocol types PO-3 The awareness of the necessity of lifelong learning and the ability to do so PO-4 Ability to have knowledge about sectoral problems PO-5 Ability to monitor technological, cultural and social changes PO-6 The ability to effectively manage time and resources by improving management and leadership skills PO-7 The ability to gather and organize ideas and information needed to make ideas and projects effective, persuasive in written, verbal or other forms PO-8 The ability to use the tools and equipment necessary for their profession in the right place and at the right time PO-9 Awareness of professional and ethical responsibility PO-10 Ability to collect and organize data and to know how to organize them

Learning Outcomes LO-1 to define informations and to prepare report LO-2 information, adapt to new situations LO-3 be able to have other situations LO-4 be able to have other examples LO-5 to prepare strategic media plan

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10