|
Course Goals |
Developing comprehension, skill and knowledge for diagnosing and dealing with specific strategy and policy situation from top management standpoint are the objectives of the course. We will also provide the necessary basic terms and concepts in order to familiarize the attendants with strategic management process. |
Prerequisite(s) |
- |
Corequisite(s) |
- |
Special Requisite(s) |
- |
Instructor(s) |
Lecturer Erdem YÜCESAN |
Course Assistant(s) |
- |
Schedule |
Day, hours, XXX Campus, classroom number. |
Office Hour(s) |
Wednesday, 13:00-15:00, 4A-04, İncirli Campus |
Teaching Methods and Techniques |
-Lectures, Powerpoint presentations, Discussions and case analysis and presentations |
Principle Sources |
-İşletmelerde Stratejik Yönetim, 8.baskı H.Ülgen- S.K.Mirze BETA, İstanbul 2016 |
Other Sources |
-Powerpoint slides will be provided as the course progresses |
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Course Schedules |
Week |
Contents |
Learning Methods |
1. Week |
Introduction to Strategic management |
Lectures and PP presentations |
2. Week |
Related terms and concepts in Strategic Management |
Lectures and PP presentations |
3. Week |
External Environment Analysis; General Environment |
Lectures and PP presentations |
4. Week |
External Environmet Analysis ; Industry Environment |
Lectures and PP presentations |
5. Week |
Internal Environment Analysis ; Competencies and Functions |
Lectures and PP presentations |
6. Week |
Measuring Methods in Enrironmental Analysis |
Lectures and PP presentations |
7. Week |
Midterm |
|
8. Week |
Generic Strategies and Strategy Variations |
Lectures and PP presentations |
9. Week |
Corporate Level Strategies |
Lectures and PP presentations |
10. Week |
Corporate Level Strategies;Portfolio analysis |
Lectures and PP presentations |
11. Week |
Business Level Strategies |
Lectures and PP presentations |
12. Week |
Departmental Strategies(Functional) |
Lectures and PP presentations |
13. Week |
Case analysis and presentations |
Lectures and PP presentations |
14. Week |
Case analysis and presentations |
Lectures and PP presentations |
15. Week |
Final exam |
Final exam |
16. Week |
Final exam |
Final exam |
17. Week |
Final exam |
Final exam |