Undergraduate
Vocational School of Bussiness Administration
Office Management and Executive Assistant
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Strategical Management

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
BYA0020 - Strategical Management 2/0/0 DE Turkish 2
Course Goals
 Developing comprehension, skill and knowledge for diagnosing and dealing with specific strategy and policy situation from top management standpoint are the objectives of the course. We will also provide the necessary basic terms and concepts in order to familiarize the attendants with strategic management process.
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Lecturer Erdem YÜCESAN
Course Assistant(s) -
Schedule Day, hours, XXX Campus, classroom number.
Office Hour(s) Wednesday, 13:00-15:00, 4A-04, İncirli Campus
Teaching Methods and Techniques -Lectures, Powerpoint presentations, Discussions and case analysis and presentations
Principle Sources -İşletmelerde Stratejik Yönetim, 8.baskı H.Ülgen- S.K.Mirze BETA, İstanbul 2016
Other Sources -Powerpoint slides will be provided as the course progresses
Course Schedules
Week Contents Learning Methods
1. Week Introduction to Strategic management Lectures and PP presentations
2. Week Related terms and concepts in Strategic Management Lectures and PP presentations
3. Week External Environment Analysis; General Environment Lectures and PP presentations
4. Week External Environmet Analysis ; Industry Environment Lectures and PP presentations
5. Week Internal Environment Analysis ; Competencies and Functions Lectures and PP presentations
6. Week Measuring Methods in Enrironmental Analysis Lectures and PP presentations
7. Week Midterm
8. Week Generic Strategies and Strategy Variations Lectures and PP presentations
9. Week Corporate Level Strategies Lectures and PP presentations
10. Week Corporate Level Strategies;Portfolio analysis Lectures and PP presentations
11. Week Business Level Strategies Lectures and PP presentations
12. Week Departmental Strategies(Functional) Lectures and PP presentations
13. Week Case analysis and presentations Lectures and PP presentations
14. Week Case analysis and presentations Lectures and PP presentations
15. Week Final exam Final exam
16. Week Final exam Final exam
17. Week Final exam Final exam
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1Effective communication skills
PO-2Ability to know protocol types
PO-3The awareness of the necessity of lifelong learning and the ability to do so
PO-4Ability to have knowledge about sectoral problems
PO-5Ability to monitor technological, cultural and social changes
PO-6The ability to effectively manage time and resources by improving management and leadership skills
PO-7The ability to gather and organize ideas and information needed to make ideas and projects effective, persuasive in written, verbal or other forms
PO-8The ability to use the tools and equipment necessary for their profession in the right place and at the right time
PO-9Awareness of professional and ethical responsibility
PO-10Ability to collect and organize data and to know how to organize them
Learning Outcomes
LO-1Identify the terms, concepts; evaluate and apply the theoratical and practical processes in long-term oriented strategic business management to accomplish competitive advantage.
LO-2Develop the system approach and analyze the organizations and managerial skills in their environment; identify the problems and provide efficient solutions in the longterm.
LO-3Design and re-organize the organizations and apply incremantal and innovative adaptive structures to comply with the environmenal changes in the long term to achieve competitive advantage.
LO-4Develop business ethics, logical reasoning and act responsibly with corporate governance principles in long term business interactions
LO-5Develop skills to communicate effectively through internet; individual or group research based presentations to manage firms strategically.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10