Undergraduate
Vocational School of Bussiness Administration
Medical Documentation and Secretarial Programme
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PUBLIC RELATIONS IN HEALTH SERVICES

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
STD0643 PUBLIC RELATIONS IN HEALTH SERVICES 2/0/0 DE Turkish 3
Course Goals
 Aim of the course is to provide theoretical knowledge of public relations practiced at health organizations operating in service sector.
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Lecturer İrem Aydoğdu
Course Assistant(s)
Schedule Thursday 09:00-11:50 CATS Meetings
Office Hour(s) CATS Meetings
Teaching Methods and Techniques This course is planned as "Digital Distance Education" up to 40%, and will be given with digital training method enriched as 100% Asynchronous and Synchronous, by the CATs V3.0 interface and supported by sectoral E-Seminars in Fall 2020.
Principle Sources

*Halkla İlişkiler Nedir (Prof. Dr. Filiz Balta Peltekoğlu)

*Dijital Halkla İlişkiler (Dr. Elif Başak Sarıoğlu)

*Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları (Doç. Dr. Kadir Canöz)

 

Other Sources *İşletmelerin Kaçınılmaz Yolculuğu Dijital Dönüşüm (Prof. Dr. Işıl Mendes Pekdemir)

*Gerçek Zamanlı Pazarlama ve Halkla İlişkiler (David Meerman Scott)

*Kurumsal İletişim (Joep Cornelissen)
Course Schedules
Week Contents Learning Methods
1. Week Health organizations and public relations Digital Education
2. Week Health organizations and relations with media Digital Education
3. Week Corporate identity activities in health organizations Digital Education
4. Week Corporate image activities in health organizations Digital Education
5. Week Intercorporate communication and public relations in health organizations Digital Education
6. Week Crisis management in health organizations Digital Education
7. Week Midterm Exams
8. Week Sponsorship in health organizations Digital Education
9. Week Sponsorship practices in health organizations Digital Education
10. Week Organizational social responsibility in health organizations Digital Education
11. Week Practices of Organizational social responsibility in health organizations Digital Education
12. Week Organizational advertising in health organizations Digital Education
13. Week Lobbying in health organizations Digital Education
14. Week Lobbying in health organizations Digital Education
15. Week Final Exams
16. Week Final Exams
17. Week Final Exams
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 20
Final Exam 1 80


Program Outcomes
PO-1To have theoretical and practical knowledge about the field of Medical Documentation and Secretarial
PO-2Effectively apply the knowledge and skills on medical documentation and secretarial in the field of health services
PO-3Using the information technologies required by the field in the health care delivery process
PO-4Finding solutions to the problems that arise during the process of health care provision by problem solving skills
PO-5Organization in the unit where he / she is employed, taking place within the team and exhibiting leadership characteristics
PO-6Providing coordination between the unit and the unit for the complete health care
PO-7Using language knowledge in written and verbal communication in a proper and proper manner
PO-8Having the ability to use the terminology used in the field of Medical Documentation and Secretariat and health services correctly and completely
PO-9Correct and effective communication with patients and their relatives
PO-10To know and apply business, duties, powers and responsibilities, professional ethic principles
PO-11Doing the duties correctly and completely in the fields of Medical Documentation and Secretarial
PO-12Adopting the philosophy of providing quality health care and fulfilling its duties related to the field of Medical Documentation and Secretariat in accordance with this philosophy
PO-13To share the thoughts on the issues related to the field of Medical Documentation and Secretariat in the health services and the suggestions for solutions in written and verbal ways with the related parties both inside and outside the institution
Learning Outcomes
LO-1Demonstrate the requirements of public relations expertise
LO-2Understand the features that apply to Public Relations in organizations
LO-3Specify the principles and rules that apply to Public Relations in organizations
LO-4Identify public relations events
LO-5Transferring practical applications of public relations methods to students
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13