Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
STD0640		MARKETING IN HEALTH SERVICES	2/0/0	DE	Turkish	3

Course Goals	To have about scientific knowledge the definition, coverage and features of marketing, To gain information about marketing strategies and application.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	LecturerPınar KAVAK
Course Assistant(s)
Schedule	-
Office Hour(s)	Wednesday, 13:00-14:00, 4A04
Teaching Methods and Techniques	-Lecture
Principle Sources	-Sağlık Hizmetleri Pazarlaması, Prof. Dr. Dilaver Tengilimoğlu, Siyasal Kitabevi, 3. Baskı, 2014
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Basic Concepts Related Marketing And Marketing Concepts İn Healthcare	Oral presentation
2. Week	Development of Marketing in Healthcare	Oral presentation
3. Week	The importance of market research in Health Care	Oral presentation
4. Week	Consumer Behavior in Health Care	Oral presentation
5. Week	Market Segmentation in Health Care, Selection of Target Market,	Oral presentation
6. Week	Market Positioning and Growth in Health Care	Oral presentation
7. Week	Midterm Exam	Midterm Exam
8. Week	Strategic Marketing Planning in Health Care	Oral presentation
9. Week	Traditional Marketing Mix in Health Care	Oral presentation
10. Week	Extended Marketing Mix in Health Care	Oral presentation
11. Week	Total Quality Management in Health Care	Oral presentation
12. Week	New Approaches in Health Care Marketing	Oral presentation
13. Week	Ethics in Health Care Marketing	Oral presentation
14. Week	Ethics in Health Care Marketing Practises	Oral presentation
15. Week	Final	Final
16. Week	Final	Final
17. Week	Final	Final

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 To have theoretical and practical knowledge about the field of Medical Documentation and Secretarial PO-2 Effectively apply the knowledge and skills on medical documentation and secretarial in the field of health services PO-3 Using the information technologies required by the field in the health care delivery process PO-4 Finding solutions to the problems that arise during the process of health care provision by problem solving skills PO-5 Organization in the unit where he / she is employed, taking place within the team and exhibiting leadership characteristics PO-6 Providing coordination between the unit and the unit for the complete health care PO-7 Using language knowledge in written and verbal communication in a proper and proper manner PO-8 Having the ability to use the terminology used in the field of Medical Documentation and Secretariat and health services correctly and completely PO-9 Correct and effective communication with patients and their relatives PO-10 To know and apply business, duties, powers and responsibilities, professional ethic principles PO-11 Doing the duties correctly and completely in the fields of Medical Documentation and Secretarial PO-12 Adopting the philosophy of providing quality health care and fulfilling its duties related to the field of Medical Documentation and Secretariat in accordance with this philosophy PO-13 To share the thoughts on the issues related to the field of Medical Documentation and Secretariat in the health services and the suggestions for solutions in written and verbal ways with the related parties both inside and outside the institution

Learning Outcomes LO-1 To define the marketing of health services, to know marketing and customer mix LO-2 To know the concepts of health and disease, health care services and to distinguish between the types of health care institutions. LO-3 To know the types of markets, to distinguish different types of competitive market structures LO-4 To define the concept of power and competitive advantage in a market that determines the competition LO-5 To know marketing and branding strategies and practices in health care

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13