This course; The aim of the project is to provide the necessary information equipment and competencies required for the designer to work in harmony with the business, and to reach the basic skills required in designing, producing and selling the home textile product of the required quality. In line with this aim, basic business concepts, management models and business management, business environment and relationships, basic business functions, management levels and different types of management in business, business management perspective, fashion and brand, corporate businesses are taught in detail marketing functions.
Prerequisite(s)
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Corequisite(s)
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Special Requisite(s)
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Instructor(s)
Lecturer Fatma Kömürcüoğlu
Course Assistant(s)
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Schedule
Wednesday 19:00-20:50, CATS
Office Hour(s)
Wednesday 18:30-19:00, CATS
Teaching Methods and Techniques
Presentation method of Socrates teaching through brainstorming, presentation
-ın the fall term of 2020-2021 Academic Year, although that lesson has been planned in a formal learning way in advance, it has been decided to practice digital distant learning (online sessions) method rather than formal learning method because of the COVID-19 for the lesson regarding the recommendations by Council of Higher Education. Theoretical parts of the lesson will be given via system of CATs V3.0 and supported by academic and sectoral webinars. If it is possible, applied courses about the lesson will be given via system of CATs V3.0, digitally too. If it is not, they will be given in a way of hybrid model alternately according to the changes in the pandemic conditions in the last part of fall term of 2020-2021.
Principle Sources
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Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
The aim and scope of the course, general information about the subject and content.
Presentation, Socratic
2. Week
Home textile sector in Turkey and in the world construction market.
Presentation, Socratic
3. Week
Examine marketing research.
Presentation, Socratic
4. Week
Examine marketing research.
Presentation, Socratic
5. Week
Product creation and brand studies to examine.
Presentation, Socratic
6. Week
Product creation and brand studies to examine.
Presentation, Socratic
7. Week
Examine pricing studies.
Presentation, Socratic
8. Week
Midterm.
9. Week
Examine pricing studies.
Presentation, Socratic
10. Week
Examine pricing studies.
Presentation, Socratic
11. Week
Recognize and examine distribution channels.
Presentation, Socratic
12. Week
Recognize and examine distribution channels.
Presentation, Socratic
13. Week
Turkish home textile industry fashion marketing structure and strategies to examine.
Presentation, Socratic
14. Week
The structure of the textile industry and fast fashion-marketing.
Presentation, Socratic
15. Week
The structure of the textile industry and fast fashion-marketing.
Presentation, Socratic
16. Week
Final exam.
17. Week
Final exam.
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
20
Final Exam
1
80
Program Outcomes
PO-1
The basic theoretical knowledge and skills in the field of home textile design ownership
PO-2
the ability to apply theoretical knowledge in a real business environment, the ability to interpret and analyze data ownership.
PO-3
Studies related to the field that will carry out ,the application can take part in the project have achieved and skills.
PO-4
individuals and institutions can collaborate with the ability to express itself at the level of ownership.
PO-5
Home textile design-related computer programs can use fluent in at one of the least
PO-6
Contemporary, innovative, participative and participants, in your career, with information about that can take of advantage lifelong learning
PO-7
Technical concepts of design thinking action into your lifestyle to be able to convert
PO-8
Understanding and interpreting the problems of the profession, ideas, whether oral or written, express in a clear manner
PO-9
Professional ethics and cultural values of ownership.
PO-10
With the knowledge and skills acquired in the field of lifelong learning, positive attitudes about development.
Learning Outcomes
LO-1
Knows the sales and marketing structure of Turkish home textile sector.
LO-2
Knows the strategies applied in product creation and brand studies.
