Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
EVT0043			2/0/0	DE		2

Course Goals	To make strategic decisions on brand management, to develop an existing brand or to establish a new brand for those who are experienced in the fashion sector or who want to have a fashion brand.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer Fatma Kömürcüoğlu
Course Assistant(s)	-
Schedule	Day, hours, XXX Campus, classroom number.
Office Hour(s)	Instructor name, day, hours, XXX Campus, office number.
Teaching Methods and Techniques	Presentation, Socratic, Demonstration
Principle Sources	Işıl Karpat Aktuğlu, Marka Yönetimi, İletişim Yayıncılık, İstanbul 2004 ISBN 9789750502958 Mehmet Akif Çakırer, Marka Yönetimi ve Marka Stratejileri, Ekin Basım Yayın, İstanbul 2013 ISBN 9786055187491
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	The aim and scope of the course, general information about the subject and content.	Presentation, Socratic, Demonstration
2. Week	The market research	Presentation, Socratic, Demonstration
3. Week	Consumer Behaviors and Trends.	Presentation, Socratic, Demonstration
4. Week	Brand Strategy Development.	Presentation, Socratic, Demonstration
5. Week	Creating Brand Identity.	Presentation, Socratic, Demonstration
6. Week	Brand Positioning.	Presentation, Socratic, Demonstration
7. Week	Product Range Identification.	Presentation, Socratic, Demonstration
8. Week	Product Pricing.	Presentation, Socratic, Demonstration
9. Week	Midterm.
10. Week	Creating Communication Strategy.	Presentation, Socratic, Demonstration
11. Week	Effective Use of Media.	Presentation, Socratic, Demonstration
12. Week	Digital Communication.	Presentation, Socratic, Demonstration
13. Week	Fashion Retail Strategy.	Presentation, Socratic, Demonstration
14. Week	Strategic Fashion Acquisition.	Presentation, Socratic, Demonstration
15. Week	Visual Communication.	Presentation, Socratic, Demonstration
16. Week	Visual Merchandising.	Presentation, Socratic, Demonstration
17. Week	Final exam.

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 The basic theoretical knowledge and skills in the field of home textile design ownership PO-2 the ability to apply theoretical knowledge in a real business environment, the ability to interpret and analyze data ownership. PO-3 Studies related to the field that will carry out ,the application can take part in the project have achieved and skills. PO-4 individuals and institutions can collaborate with the ability to express itself at the level of ownership. PO-5 Home textile design-related computer programs can use fluent in at one of the least PO-6 Contemporary, innovative, participative and participants, in your career, with information about that can take of advantage lifelong learning PO-7 Technical concepts of design thinking action into your lifestyle to be able to convert PO-8 Understanding and interpreting the problems of the profession, ideas, whether oral or written, express in a clear manner PO-9 Professional ethics and cultural values of ownership. PO-10 With the knowledge and skills acquired in the field of lifelong learning, positive attitudes about development.

Learning Outcomes LO-1 Understanding of Brand Definition. LO-2 Understanding the definition of brand management. LO-3 Sampling of Home Textile Brands and Strategies. LO-4 Investigation of Points to be Considered in Brand Building. LO-5 Preparation of Brand Management Strategic Plan.

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10