To learn the theories and models frequently used in health communication practices and analysis, to gain the ability to use the methods and strategies of the campaign process in the light of ethical principles.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Professor Asiye GÜL
Course Assistant(s)
RA Cennet Kara Özçalık
Schedule
It will not be opened in the 2020-2021 Academic Year.
Office Hour(s)
-
Teaching Methods and Techniques
-Verbal lecture, discussion, question and answer, power point
Principle Sources
-
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
The purpose and importance of health communication, the scope of health communication
Verbal lecture, discussion, question and answer, power point
2. Week
Health Communication Theories and Models
Verbal lecture, discussion, question and answer, power point
3. Week
Media history, first health news and first health programs and its comparison with today What methods should be followed and communication in order to be featured in newspapers, magazines and television
Verbal lecture, discussion, question and answer, power point
4. Week
Health literacy and its reflection in the media, how to increase the level of health literacy of the population
Verbal lecture, discussion, question and answer, power point
5. Week
Health Communication and Ethics
Verbal lecture, discussion, question and answer, power point
6. Week
The processes of preparing, announcing and completing a health news and TV program
Verbal lecture, discussion, question and answer, power point
7. Week
Watching and discussing related magazines, newspapers and TV programs
Verbal lecture, discussion, question and answer, power point
8. Week
Midterm
9. Week
Developing and presenting related projects
Verbal lecture, discussion, question and answer, power point
10. Week
Developing and presenting related projects
Verbal lecture, discussion, question and answer, power point
11. Week
How to prepare advertisements to take place in the health media and ad bans in health
Verbal lecture, discussion, question and answer, power point
12. Week
Preparing and presenting health-related public service announcements
Verbal lecture, discussion, question and answer, power point
13. Week
Preparing and presenting health-related public service announcements
Verbal lecture, discussion, question and answer, power point
14. Week
Watching and analyzing health-related movies
Verbal lecture, discussion, question and answer, power point
15. Week
Final exam
16. Week
Final exam
17. Week
Final exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Has the current theoretical knowledge required by the nursing profession.
PO-2
Has the practical skills to meet the health needs of individuals, families, groups and society with a holistic and humanistic approach.
PO-3
Applies quality and evidence-based nursing care process while meeting the health needs of individual, family, group and society.
PO-4
It considers ethical principles in nursing care, education, management and research.
PO-5
Follows nursing laws and regulations and acts appropriately.
PO-6
Uses effective communication skills.
PO-7
It provides health education and counseling services to individuals, families, groups and communities.
PO-8
As an active member of the healthcare team, it fulfills its roles and functions in intra-disciplinary and interdisciplinary cooperation.
PO-9
It shows an empathic approach in a sensitive way to all kinds of changes that may affect the health of the individual, family, group and society.
PO-10
It uses lifelong learning, problem solving and critical thinking skills.
PO-11
Follows up-to-date care technologies in line with the health needs of the society and reflects them on nursing practices.
PO-12
While practicing the profession, she becomes a role model for her/his colleagues.
PO-13
It protects the core professional values it has acquired.
PO-14
Uses professional autonomy in health related decisions.
Learning Outcomes
LO-1
Understands the concept and importance of health communication
LO-2
Explain the theories and models of health communication
LO-3
Examines the history of health communication and its background in its development.
LO-4
Explain health literacy and its reflection on the media
LO-5
Analyzes ethical principles in health presentations in the media.
LO-6
Understands the health communication campaign planning process and analyzes the methods and strategies in the process.
