The main purpose of the e-commerce course is to provide students with an understanding of electronic commerce applications that can be used in business life. Examining the new business understanding and practices in the electronic market, informing about internet marketing practices, market types, brand development, the effect of social media, business dynamics, the creation of the marketing mix on the internet and the marketing research process are the other objectives of the course.
Prerequisite(s)
Listening, reading, comprehension and research skills
Corequisite(s)
Course follow-up, review, questioning and research
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Dr. Barış Safran
Course Assistant(s)
Schedule
Monday, 11:00- 13:50, 2A02, Incirli Kampus
Office Hour(s)
Monday, 09:00- 11:00, Incirli Kampus, 4A08
Teaching Methods and Techniques
- Lecture, discussion, demonstration etc.
Principle Sources
- Kürşat Kazankaya, E-Ticaret ve Dijital Pazarlama, Sokak Kitapları Yayınları, 2019
- Mehmet Akif Çakırer, E–Ticaret, Ekin Basım Yayın, 2019
- Gonca Telli Yamamoto, E-Ticaret, Kriter Yayınları, 2020
- Fatih Çağatay Baz, Dijital Dönüşümde Herkes İçin Elektronik Ticaret, Karahan Kitabevi, 2010
- Muammer Zerenler, Tüm Boyutlarıyla Elektronik Ticaret, Seçkin, 2017
- Gazanfer Erbaşlar, Şükrü Dokur, Elektronik Ticaret, Seçkin, 2016
Other Sources
- Lecture Notes
- Presentation Files
- The Future of Digital, Marketing Prime
- Shared resources on the CATs platform
Course Schedules
Week
Contents
Learning Methods
1. Week
History and Information Economy
Lecture, Presentation, Discussion on Examples
2. Week
Basic Concepts and Effects of E-Commerce
Lecture, Presentation, Discussion on Examples
3. Week
Tools of Electronic Commerce I
Lecture, Presentation, Discussion on Examples
4. Week
Tools of Electronic Commerce II
Lecture, Presentation, Discussion on Examples
5. Week
Payment Systems in E-commerce
Lecture, Presentation, Discussion on Examples
6. Week
E-commerce and Cyber-security
Lecture, Presentation, Discussion on Examples
7. Week
Midterm Exam
Evaluation
8. Week
E-Business and E-Transformation
Lecture, Presentation, Discussion on Examples
9. Week
Electronic Business and Information Systems
Lecture, Presentation, Discussion on Examples
10. Week
Electronic Commerce and Marketing I
Lecture, Presentation, Discussion on Examples
11. Week
Electronic Commerce and Marketing II
Lecture, Presentation, Discussion on Examples
12. Week
Electronic Commerce Applications
Lecture, Presentation, Discussion on Examples
13. Week
Electronic Commerce and Law
Lecture, Presentation, Discussion on Examples
14. Week
The Future of E-commerce
Lecture, Presentation, Discussion on Examples
15. Week
Final Sınavı
Evaluation
16. Week
Final Sınavı
Evaluation
17. Week
Final Sınavı
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Quizzes
2
20
Final Exam
1
80
Program Outcomes
PO-1
Learning the basic concepts of Electronic Commerce
PO-2
To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3
To fully grasp the legal dimension of Electronic Commerce
Learning Outcomes
LO-1
Learns the basic concepts of e-commerce and how the initial business idea was developed.
LO-2
Learns the effects of e-commerce and how to identify advantageous sectors.
LO-3
Gains knowledge of tools used in e-commerce, payment systems and security.
LO-4
They have knowledge about E-business, E-transformation, E-business concepts and information systems in businesses.
LO-5
Learns marketing methods and platforms used in e-commerce.
LO-6
Gain knowledge of data analysis and search optimization.
LO-7
Learns business model and digital marketing strategy in e-commerce.
LO-8
Gains knowledge about e-commerce applications and content creation.
LO-9
Gains knowledge of the basic legal regulations related to e-commerce.
