Undergraduate
Vocational School of Technical Sciences
E-Commerce and Marketing Program
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MEP1002 1 2/0/0 CC 2
Course Goals
 Students are expected to gain an understanding of the development of technology and different forms of media, to be able to make comparisons between old and new forms of media, and to be able to see the impact of media technologies on society and culture.
Prerequisite(s) Course Code Course Name…
Corequisite(s) Course Code Course Name…
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) Lecturer Oğuzcan Akgöl
Course Assistant(s)
Schedule Wednesday, 4A01, İncirli Campuses
Office Hour(s) Wednesday, 15.00-16.00
Teaching Methods and Techniques

Oral presentation, discussion and evaluation

Principle Sources -
Other Sources - Dijk, Van Jan. Ağ Toplumu. İstanbul: Kafka Yayınları, 2016. 

- Castells, Manuel. Ağ Toplumunun Yükselişi. İstanbul Bilgi Üniversitesi Yayınları, 2008. 
Course Schedules
Week Contents Learning Methods
1. Week Introduction to lesson Verbal
2. Week Meeting to new communication tech. Verbal
3. Week Network Society and Web Technologies Verbal
4. Week Overview of the New Media Concept Verbal
5. Week Virtual Identities Verbal
6. Week Social Media and Personal Publishing Practices Verbal
7. Week Midterm
8. Week New Media and Conceptual Analysis Verbal
9. Week Digitalization of Communication Verbal
10. Week Virtual Reality Verbal
11. Week The concept of digital activism, types and examples of digital activism Verbal
12. Week Cyberbullying Verbal
13. Week Cyberbullying Verbal
14. Week Overall assesment Verbal
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1Learning the basic concepts of Electronic Commerce
PO-2To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3To fully grasp the legal dimension of Electronic Commerce
Learning Outcomes
LO-1To learn the concepts related to the history of communication, technology and innovation. To acquire the necessary theoretical knowledge about the historical development of communication tools.
LO-2To learn to critically distinguish between old and new media forms.
LO-3To comprehend the impact of technological developments on media tools.
LO-4To know the dominant forms of communication and the structures of media in various countries.
LO-5To have a critical perspective on the media.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3
LO 1
LO 2
LO 3
LO 4
LO 5