Undergraduate
Vocational School of Technical Sciences
E-Commerce and Marketing Program
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MEP1003 1 2/0/0 CC 2
Course Goals
 It is aimed that students will be able to comprehend how communication practices have changed with new media, have detailed knowledge about the applications of digitalized communication in different fields, and become followers and practitioners of the rapid change in information-communication technologies.
Prerequisite(s) Course Code Course Name…
Corequisite(s) Course Code Course Name…
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) LecturerOğuzcan Akgöl
Course Assistant(s)
Schedule Friday, İK2B07, 09.30-11.20
Office Hour(s) Wednesday, 15.00-16.00
Teaching Methods and Techniques Lecture, Presentation, Discussion on Examples
Principle Sources Notes
Other Sources -
Course Schedules
Week Contents Learning Methods
1. Week Introduction and introductions Verbal
2. Week Overview of the Concept of Communication Verbal
3. Week Language, culture and communication interaction Verbal
4. Week Communication Models Verbal
5. Week Types of Communication Verbal
6. Week Forms of Communication Verbal
7. Week Digital Natives and Digital Immigrants Verbal
8. Week Mass Communication Verbal
9. Week Midterm Exam
10. Week Privacy and security in Digital Communications Verbal
11. Week Communication and political economy Verbal
12. Week Simulation and simülakr Verbal
13. Week Digital Literacy Verbal
14. Week Media and Globalization Verbal
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1Learning the basic concepts of Electronic Commerce
PO-2To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3To fully grasp the legal dimension of Electronic Commerce
Learning Outcomes
LO-1To know new communication technologies and their features
LO-2To have detailed knowledge about tools and applications that facilitate digital communication
LO-3To have detailed knowledge about social media platforms and interaction styles
LO-4To be a close follower and practitioner of rapidly changing and developing digital communication technologies
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3
LO 1
LO 2
LO 3
LO 4