Undergraduate
Vocational School of Technical Sciences
E-Commerce and Marketing Program
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ETP0029 2/0/0 DE 2
Course Goals
 Every discipline starts with communication first. Unless there is clear and correct communication, interpersonal communication process or other communication processes cannot be carried out properly. Communication is an indispensable behavior that enables to transfer and make sense of knowledge and behavior from the existence of humanity to today. The aim of the course is to learn the basic concepts of communication and practices for effective communication. To learn the importance and practices of communication strategies in today's competitive conditions after basic communication knowledge.
Prerequisite(s) Course Code Course Name…
Corequisite(s) Course Code Course Name…
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) Lecturer İrem Aydoğdu, xx
Course Assistant(s)
Schedule Friday 15:00-16:45 CATS Meeting
Office Hour(s) Friday 15:00-16:45 CATS Meeting
Teaching Methods and Techniques This course was planned as formal, but after the developments in the pandemic process, it was decided to continue the course with the Digital Distance Education method within the framework of the recommendations of YÖK. The theoretical part of the course will be given 100% Asynchronous and Synchronously enriched digital method with CATs V3.0 interface and will be supported by sectoral E-Webinars. Those who can be given from the Applied parts of the course will be given again by the Digital Distance Education method, and the applications that cannot be given will be given with the hybrid method alternately watched with the optional appointment method over the CATs V3.0 system in the Fall Semester according to the developments in the pandemic process.
Principle Sources --Filiz Balta Peltekoğlu, İletişimin Gücü, Beta Yayıncılık

- Ünsal Oskay, İletişimin ABC'si, İnkılapKitabevi

- Nazife Küçükaslan, Etkili İletişim Teknikleri, Ekin Yayıncılık

- Aysel Aziz, İletişime Giriş, Hiperlink Yayınları
- Erdem Taşdemir, Kişilerarası İletişim, Ekin Yayıncılık
Other Sources --Lecture notes, thesis, article
Course Schedules
Week Contents Learning Methods
1. Week Basic Concepts of Communication Verbal lecture
2. Week Features of Communication Process and Types of Communication Verbal lecture
3. Week Process and Elements of the Communication Process Verbal lecture
4. Week Engeller in communication. Communication and Conflict Verbal lecture
5. Week Social Factors Affecting Communication Verbal lecture
6. Week Oral Communication - Speaking and Listening Verbal lecture
7. Week Midterm exam
8. Week Causes That Disrupt Oral Communication In Communication Verbal lecture
9. Week Persuasive Communication Techniques Verbal lecture
10. Week Cultural Differences and Communication Verbal lecture
11. Week Factors that Prevent Listening and Listening in Communication Verbal lecture
12. Week Discussion and Negotiation Techniques. Empathy Communication Verbal lecture
13. Week Effective Correspondence Methods Verbal lecture
14. Week Communication and Ethics Verbal lecture
15. Week Final Exam
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Homework / Term Projects / Presentations 2 20
Final Exam 1 80


Program Outcomes
PO-1Learning the basic concepts of Electronic Commerce
PO-2To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3To fully grasp the legal dimension of Electronic Commerce
Learning Outcomes
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3