Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MEP0001			3/0/0	DE		3

Course Goals	The course aims to provide students with a global perspective in e-commerce with real case narratives based on international perspectives in digital marketing and e-commerce.
Prerequisite(s)	.
Corequisite(s)	.
Special Requisite(s)	.
Instructor(s)	Lecturer İrem Oram
Course Assistant(s)
Schedule	Tuesday, 10:00-12:50, 1A01 İncirli
Office Hour(s)	Thursday, 11:00-11:50, 2A03 İncirli
Teaching Methods and Techniques	- Lecture, Example, Discussion
Principle Sources	- Lecture Notes
Other Sources	- A'dan Z'ye E-İhracat, Orxan Isayev&Ömer Nart, Worldef Yayınları - E-Ticaretin Matematiği, Mehmet Türkel, Worldef Yayınları - E-Ticaret ve Dijital Pazarlama, Dr. Kürşat Kazankaya, Sokak Yayın Grubu - E-Ticaret, Anıl Altaş Brug, MediaCat - E-Ticaret, Mehmet Akif Çakırer, Ekin Yayıncılık - Dijital Pazarlama, Damian Ryan, Türkiye İş Bankası Kültür Yayınları - Dijital Pazarlama Stratejisi, Simon Kingsnorth, Nobel - Pazarlamanın 22 Kuralı, Al Ries-Jack Trout, MediaCat - Tüketici Davranışı ve Pazarlama Stratejileri, Erdoğan Koç, Seçkin Yayıncılık - Kültür Kodu, Clotaire Rapaille, FGP YAYINCILIK - Konumlandırma, Jack Trout, MediaCat Yayıncılık

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction Lecture; Basic Concepts Related to E-Commerce, E-Export, and Marketplaces & Following the Agenda in E-Commerce	Lecture, Example, Discussion
2. Week	Fundamentals of E-Export and International E-Commerce	Lecture, Example, Discussion
3. Week	Business Models in E-Commerce and E-Export	Lecture, Example, Discussion
4. Week	Online Marketplaces in Turkey and Around the World	Lecture, Example, Discussion
5. Week	Platform Selection in E-Commerce and E-Export; Websites, Marketplaces & Establishing an E-Commerce Infrastructure Suitable for E-Export	Lecture, Example, Discussion
6. Week	Market Research & Product Selection and Product Research Tools	Lecture, Example, Discussion
7. Week	Application: Market Research & Product Selection and Product Research Tools	Lecture, Example, Discussion
8. Week	Payment Methods, Logistics, and Return Processes	Lecture, Example, Discussion
9. Week	The Importance and Use of Digital Marketing in E-Commerce	Lecture, Example, Discussion
10. Week	Cultural Awareness and Consumer Behavior	Lecture, Example, Discussion
11. Week	Entrepreneurship Examples in E-Commerce and E-Export	Lecture, Example, Discussion
12. Week	Student Presentations	Presentation, Lecture, Illustration, Discussion
13. Week	Student Presentations	Presentation, Lecture, Illustration, Discussion
14. Week	Closing Lecture; Future Trends in E-Commerce, General Review & Recap	Lecture, Example, Discussion
15. Week	Final Exam	Written Exam
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Homework / Term Projects / Presentations	1	50
Final Exam	1	50

Program Outcomes PO-1 Learning the basic concepts of Electronic Commerce PO-2 To be able to analyze the relationship between Electronic Commerce and Internet correctly PO-3 To fully grasp the legal dimension of Electronic Commerce

Learning Outcomes LO-1 Having knowledge about e-commerce initiatives LO-2 Learning international strategies in digital marketing LO-3 Learning consumer behavior in international markets LO-4 Having information about customized content in e-commerce LO-5 Gaining an international perspective in e-commerce decision processes

Course Assessment Matrix:

	PO 1	PO 2	PO 3
LO 1
LO 2
LO 3
LO 4
LO 5