Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MEP2000	2		1/2/0	CC		3

Course Goals	Students are expected to master the practices/applications related to e-commerce business processes, follow current developments in the e-commerce sector, have knowledge about successful/unsuccessful e-commerce entrepreneurship examples and develop e-commerce project ideas. It is aimed to gain knowledge about how e-commerce works in the current business world and its place in the economic ecosystem and to learn the success factors in this field.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer İrem Oran
Course Assistant(s)
Schedule	Friday, 12:00-14:50, 1A01 İncirli
Office Hour(s)	Thursday, 11:00-11:50, 2A03 İncirli
Teaching Methods and Techniques	- Lecture, Example, Discussion, Learning by doing
Principle Sources	- Lecture Notes
Other Sources	- A'dan Z'ye E-İhracat, Orxan Isayev&Ömer Nart, Worldef Yayınları - E-Ticaretin Matematiği, Mehmet Türkel, Worldef Yayınları - E-Ticaret ve Dijital Pazarlama, Dr. Kürşat Kazankaya, Sokak Yayın Grubu - E-Ticaret, Anıl Altaş Brug, MediaCat - E-Ticaret, Mehmet Akif Çakırer, Ekin Yayıncılık - Dijital Pazarlama, Damian Ryan, Türkiye İş Bankası Kültür Yayınları - Dijital Pazarlama Stratejisi, Simon Kingsnorth, Nobel - Pazarlamanın 22 Kuralı, Al Ries-Jack Trout, MediaCat - Tüketici Davranışı ve Pazarlama Stratejileri, Erdoğan Koç, Seçkin Yayıncılık - Kültür Kodu, Clotaire Rapaille, FGP YAYINCILIK - Konumlandırma, Jack Trout, MediaCat Yayıncılık

Course Schedules
Week	Contents	Learning Methods
1. Week	Introductory Lesson; Basic Concepts, Opportunities & Problems of E-Commerce etc.	Lecture, Sampling, Discussion
2. Week	Statistical Data in E-Commerce; Consumer Profile, General Market Information, Product Research, Marketplaces...	Lecture, Sampling, Discussion
3. Week	Product in E-Commerce	Lecture, Sampling, Discussion
4. Week	Business Models in E-Commerce	Lecture, Sampling, Discussion
5. Week	Application: Business Models in E-Commerce	Lecture, Sampling, Discussion, Learning by Doing
6. Week	Marketplace Concept, Opportunities & Problems & Online Marketplaces & Application in Turkey and the World: Which business model, Which marketplace?	Lecture, Sampling, Discussion, Learning by Doing
7. Week	Product Analysis, Competitor Analysis, Product Listing in Marketplaces	Lecture, Sampling, Discussion, Learning by Doing
8. Week	Competition in E-Commerce, Common Mistakes, Opportunities to be Considered	Lecture, Sampling, Discussion
9. Week	E-Commerce and Digital Marketing Strategies	Lecture, Sampling, Discussion
10. Week	E-Commerce Success/Failure Stories	Lecture, Sampling, Discussion
11. Week	Student Projects/Presentations	Lecture, Sampling, Discussion, Learning by Doing
12. Week	Student Projects/Presentations	Lecture, Sampling, Discussion, Learning by Doing
13. Week	Student Projects/Presentations	Lecture, Sampling, Discussion, Learning by Doing
14. Week	General Evaluation and Closing Lecture	Lecture, Sampling, Discussion
15. Week	Final Exam
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Homework / Term Projects / Presentations	1	50
Final Exam	1	50

Program Outcomes PO-1 Learning the basic concepts of Electronic Commerce PO-2 To be able to analyze the relationship between Electronic Commerce and Internet correctly PO-3 To fully grasp the legal dimension of Electronic Commerce

Learning Outcomes LO-1 Knowledge of e-commerce practices LO-2 To be able to develop strategies for studies in the field of e-commerce LO-3 To be able to plan and follow the process related to e-commerce LO-4 To be able to evaluate performance in studies related to e-commerce

Course Assessment Matrix:

	PO 1	PO 2	PO 3
LO 1
LO 2
LO 3
LO 4