Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MEP1925	1		3/0/0	CC		3

Course Goals	The main objectives of the course are to get to know the advertising industry, to make sense of it and to define/question the effects of advertising on purchasing behaviors, consumer psychology and social/cultural values ​​by examining the issues related to the advertising industry through current examples.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)	Lecturer Merve Üstündağ Eralp
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	ıntroduction	Oral presentation
2. Week	Historical development of advertising in Turkey	Oral presentation
3. Week	Discussion on the functions and social dimensions of advertising	Oral presentation
4. Week	Examination of advertising production formats	Oral presentation
5. Week	Marketing Communication and the role of advertising in marketing communication	Oral presentation
6. Week	The relationship between advertising and politics, examples of political advertising and examination of election campaigns	Oral presentation
7. Week	comparative evaluation through examples of current marketing strategies	Oral presentation
8. Week	Mid-term	Oral presentation
9. Week	guerilla marketing, grey marketing, blue ocean marketing types and examples	Oral presentation
10. Week	Advertising campaign planning process	Oral presentation
11. Week	synopsis, treatment, shooting script, storyboarding	Oral presentation
12. Week	handling advertising media, examining ad types according to advertising media	Oral presentation
13. Week	How advertising agencies work	Oral presentation
14. Week	examples of global and glocal advertising concepts	Oral presentation
15. Week	Final Exam
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)

Program Outcomes PO-1 Learning the basic concepts of Electronic Commerce PO-2 To be able to analyze the relationship between Electronic Commerce and Internet correctly PO-3 To fully grasp the legal dimension of Electronic Commerce

Learning Outcomes LO-1 Will be able to define advertising models. LO-2 Prepare both visual and written advertising text LO-3 Information on the development of the advertising industry LO-4 The right to social and cultural effects of advertising LO-5 You can read the sub-messages in the advertisements. LO-6 Advertising types and basic advertising strategies

Course Assessment Matrix:

	PO 1	PO 2	PO 3