Undergraduate
Vocational School of Technical Sciences
E-Commerce and Marketing Program
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MEP3001 3 2/1/0 CC 3
Course Goals
 The aim of the Digital Entrepreneurship and Innovation course is,

 1) Able to transfer family businesses from generation to generation through digitalization,

 2) Able to successfully establish and develop their own business in the digital field,

 3) Able to successfully grasp the culture of the enterprises they work for,

                                                                                                      to train entrepreneurs.

Prerequisite(s) Course Code Course Name…
Corequisite(s) Course Code Course Name…
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) Lecturer Dr. Barış Safran
Course Assistant(s)
Schedule Friday 09:00-11:50 İncirli Campus 2A02
Office Hour(s) Dr. Barış Safran, Tuesday, 13:00-14:00, İncirli Campus, 3A04
Teaching Methods and Techniques -Film, TED Talks, Visits, Guest Interviews, Presentation, Lecture and Discussion

Principle Sources -Lecture Notes
- Bruce R. Barringer & R. Duane Ireland, Entrepreneurship: Successfully Launching New Ventures, Global Edition (6th ed.) Pearson.
Other Sources -- Unsal, Serkan. Digital Entrepreneurship 101, BKM Publication, 2014

- Unsal, Serkan. Digital Entrepreneurship Guide, BKM Publication, 2012

- Unsal, Serkan. Silicon Valley and Entrepreneurship, BKM Publication, 2013

- Unsal, Serkan. Product Management for Digital Entrepreneurs, BKM Publication, 2017

-Urper, Yilmaz. Entrepreneurship, Anadolu University. Publication, 2013

- Uzkurt, Cevahir, Ahmet Emre Demirci, Innovation Management, Anadolu University. Publication, 2018

- Karagül, Arman Aziz, Electronic Commerce, Anadolu Uni. Publication, 2013

 - Eric Ries (2012). Lean Startup: How do today's entrepreneurs create top-notch businesses using continuous innovation? Özyeğin University publications.

-Alexander Osterwalder and Yves Pigneur (2016). Business Model Generation: Optimist.

-Steve Blank (2017). The Entrepreneur's Handbook: Dimension publications.

- Entrepreneurship and Innovation Management (2016). Hero Roof (ed.). Nobel Academic Publishing.

- Entrepreneurship Dictionary (2016). ARINKOM, TTO Publications.

Course Schedules
Week Contents Learning Methods
1. Week History of Entrepreneurship and Related Concepts Lecture, Sampling, Presentation, Quiz
2. Week Characteristics of the Entrepreneur Lecture, Sampling, Presentation, Quiz
3. Week New Economy, Information Economy, Digital Economy, Innovation and Creativity Concepts Lecture, Sampling, Presentation, Quiz
4. Week Intrapreneurship and New Technology Lecture, Sampling, Presentation, Quiz
5. Week Digitalization and Social Entrepreneurship Lecture, Sampling, Presentation, Quiz
6. Week Business Model and Digital Business Strategies Lecture, Sampling, Presentation, Quiz
7. Week Entrepreneurship, Culture and Globalization Lecture, Sampling, Presentation, Quiz
8. Week Starting a New Business, Buying an Existing Business Lecture, Sampling, Presentation, Quiz
9. Week R&D and Innovation Management, Franchising Lecture, Sampling, Presentation, Quiz
10. Week Small Business Establishment Issues Lecture, Sampling, Presentation, Quiz
11. Week Small Business Growth Lecture, Sampling, Presentation, Quiz
12. Week Reasons for Success and Failure in Entrepreneurship Lecture, Sampling, Presentation, Quiz
13. Week Financing of Digital Entrepreneurship Lecture, Sampling, Presentation, Quiz
14. Week Entrepreneurship and Innovation Ecosystem Lecture, Sampling, Presentation, Quiz
15. Week Final Exam Evaluation
16. Week Final Exam Evaluation
17. Week Final Exam Evaluation
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1Learning the basic concepts of Electronic Commerce
PO-2To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3To fully grasp the legal dimension of Electronic Commerce
Learning Outcomes
LO-1To know the marketing methods and income models of digital entrepreneurs
LO-2 To acquire basic knowledge and skills about digital entrepreneurship
LO-3To comprehend the individual and social importance and necessities of innovation
LO-4Gaining competence in the development and implementation of creative and entrepreneurial ideas
LO-5Dijital girişimcilerin finansman kaynak ve yöntemlerini anlamak
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3