Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MEP3002	3		0/3/0	CC		3

Course Goals
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)	Lecturer Büşra Kaya
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Basic Concepts Related to Advertising	Lecture, Illustration, Application, Discussion
2. Week	The Importance of Strategy in Advertising with Examples	Lecture, Illustration, Application, Discussion
3. Week	Planning Process & Implementation in Digital Advertising	Lecture, Illustration, Application, Discussion
4. Week	Content and Design & Application in Digital Advertising	Lecture, Illustration, Application, Discussion
5. Week	Search Engine Advertising Deceptions I	Lecture, Illustration, Application, Discussion
6. Week	Search Engine Advertising Deceptions II	Lecture, Illustration, Application, Discussion
7. Week	Social Network Advertising Applications I	Lecture, Illustration, Application, Discussion
8. Week	Social Network Advertising Applications II	Lecture, Illustration, Application, Discussion
9. Week	Re-Marketing Applications	Lecture, Illustration, Application, Discussion
10. Week	Other Commonly Used Strategies in Digital Advertising	Lecture, Illustration, Application, Discussion
11. Week	Measurement and Analysis in Digital Advertising	Lecture, Illustration, Application, Discussion
12. Week	Student Project Presentations	Lecture, Illustration, Application, Discussion
13. Week	Student Project Presentations	Lecture, Illustration, Application, Discussion
14. Week	General Evaluation	Lecture, Illustration, Application, Discussion
15. Week	Final Exam
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)

Program Outcomes PO-1 Learning the basic concepts of Electronic Commerce PO-2 To be able to analyze the relationship between Electronic Commerce and Internet correctly PO-3 To fully grasp the legal dimension of Electronic Commerce

Learning Outcomes

Course Assessment Matrix:

	PO 1	PO 2	PO 3