To inform about the features, usage areas, strategies and advantages of mobile marketing. To create insight into the impact of current technological developments on marketing.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Kağan Demirgil
Course Assistant(s)
Schedule
Thursday 09.00-12.20
Office Hour(s)
Teaching Methods and Techniques
-Lecture, presentation, case study analysis
Principle Sources
-Mobile Marketing from A to Z, Prof. Dr. Ruziye Cop, Dr. Lecturer Member. Oya Eru, Beta publications, Istanbul, 2019
-Marketing from A to Z, P. Kotler, Medicat, Istanbul, 2019
Other Sources
-Marketing 4.0, P. Kotler, 2018.
-Academic and sectoral publications
Course Schedules
Week
Contents
Learning Methods
1. Week
Evolution of Internet Trends, Marketing and New Consumer
Lecture, presentation, case studies
2. Week
Mobil Marketing
Lecture, presentation, case studies
3. Week
CRM
Lecture, presentation, case studies
4. Week
Strategic Planning Process in Mobile Marketing
Lecture, presentation, case studies
5. Week
Mobil Marketing:3R
Lecture, presentation, case studies
6. Week
Mobil Marketing:5A
Lecture, presentation, case studies
7. Week
General Review
Lecture, presentation, case studies
8. Week
General Review
Lecture, presentation, case studies
9. Week
Mobile Marketing Mix
Lecture, presentation, case studies
10. Week
Mobile Marketing Applications
Lecture, presentation, case studies
11. Week
Mobile Marketing and Ethics
Lecture, presentation, case studies
12. Week
Mobile Marketing and Ethics
Lecture, presentation, case studies
13. Week
Neuromarketing Applications in Mobile Marketing
Lecture, presentation, case studies
14. Week
Neuromarketing Applications in Mobile Marketing
Lecture, presentation, case studies
15. Week
General Review
Lecture, presentation, case studies
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
35
Final Exam
1
65
Program Outcomes
PO-1
Learning the basic concepts of Electronic Commerce
PO-2
To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3
To fully grasp the legal dimension of Electronic Commerce
Learning Outcomes
LO-1
It tells the point where marketing has reached today, the evolution of internet trends, the new consumer, the emergence of mobile marketing with the effects of developments in communication technologies and digitalization, and gives basic mobile marketing information.
LO-2
Explains how to produce, present and manage mobile content by explaining consumer, CRM, strategic planning process and applied strategies in mobile marketing.
LO-3
It describes the mobile marketing mix, associating mobile marketing tools and mobile advertising applications with each other, supporting strategy development and creating interaction.
LO-4
It tells about permission and ethical issues in mobile marketing based on the responsibilities brought by digital marketing.
LO-5
It describes current applications such as neuromarketing in mobile marketing and different mobile marketing applications in the world and in Turkey.
