New media has become an important part of communication strategies, changing the practices of both daily life and many business areas. The aim of the social media and content marketing course; To discuss the concept of social media, the characteristics of social networks and their use in different areas, to develop content and marketing strategies for brands through social networks. The course is important in order to prepare a successful social media communication plan that can be used in different sectors.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer İrem Aydoğdu
Course Assistant(s)
Schedule
Tuesday Incirli Campus 1B08 10:00-12:50
Office Hour(s)
Tuesday Incirli Campus 1B08 10:00-12:50
Teaching Methods and Techniques
-Lecture, example, discussion, application
Principle Sources
-- Neil Postman, Teknopoli
- Manuel Castels, Ağ Toplumu
- Anthony Giddens, Modernite ve Bireysel Kimlik
- Jean Baudrıllard, Simülasyon
- Erving Goffman, Günlük Yaşamda Benliğin Sunumu
Other Sources
-Lecture notes, articles, theses
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to Social Media
Lecture, Example, Discussion, Practice
2. Week
Web 1.0, 2.0,3.0, 4.0
Lecture, Example, Discussion, Practice
3. Week
Social Media and Traditional Media Differences
Lecture, Example, Discussion, Practice
4. Week
Social Media Tools and Usage
Lecture, Example, Discussion, Practice
5. Week
Digital Citizenship, Digital Natives, Digital Immigrants, Digital Governance
Lecture, Example, Discussion, Practice
6. Week
Social Media and Marketing Communication, Public Relations, Advertising
Lecture, Example, Discussion, Practice
7. Week
Social Media and Content Strategies
Lecture, Example, Discussion, Practice
8. Week
Vize
Lecture, Example, Discussion, Practice
9. Week
Social Media and Privacy
Lecture, Example, Discussion, Practice
10. Week
Crisis Management in Social Media
Lecture, Example, Discussion, Practice
11. Week
Transmedia, Post Truth Concepts and Examples
Lecture, Example, Discussion, Practice
12. Week
Perception and Image Management in Social Media
Lecture, Example, Discussion, Practice
13. Week
project presentations
Lecture, Example, Discussion, Practice
14. Week
An overview
Lecture, Example, Discussion, Practice
15. Week
Final Exam
Final Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
Learning the basic concepts of Electronic Commerce
PO-2
To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3
To fully grasp the legal dimension of Electronic Commerce
