Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MEP3005	3		2/0/0	CC		2

Course Goals	To enable them to comprehend consumer behavior from a marketer's point of view. To understand who the consumer is and what the consumption decision-making patterns are. To understand the basic concepts such as perception, learning, communication, motivation, personality and attitude formation that are important in consumption decisions, and to learn the research techniques required to investigate the problems listed above.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	LecturerBerna Kutsal Öztürk
Course Assistant(s)
Schedule	Wednesday, 09:00-10:45, 1A01, incirli campus
Office Hour(s)	Wednesday, 10:45-12:00, 3A05, incirli campus
Teaching Methods and Techniques	-Lecture, Discussion
Principle Sources	-Tüketici Davranışı ve Pazarlama Stratejileri,  Erdoğan Koç, Seçkin Yayıncılık   Tüketici Davranışları, Prof.Dr.Yavuz Odabaşı , MediaCat
Other Sources	- Lecture notes and presentations, Articles

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction to Consumer Behavior; What is Consumer Behavior?	Visual and Audio Lecture. Question Answer Management
2. Week	Perception	Visual and Audio Lecture. Question Answer Management
3. Week	Learning and Memory	Visual and Audio Lecture. Question Answer Management
4. Week	Motivation and Interest	Visual and Audio Lecture. Question Answer Management
5. Week	Attitudes	Visual and Audio Lecture. Question Answer Management
6. Week	Self and Personality	Visual and Audio Lecture. Question Answer Management
7. Week	Midterm
8. Week	Values, Lifestyles and Culture	Visual and Audio Lecture. Question Answer Management
9. Week	Reference Groups, Family and Gender	Visual and Audio Lecture. Question Answer Management
10. Week	Purchasing Decision Process	Visual and Audio Lecture. Question Answer Management
11. Week	Satın Alma Sonrası ve Değerlendirme	Visual and Audio Lecture. Question Answer Management
12. Week	Consumer Buying Patterns	Visual and Audio Lecture. Question Answer Management
13. Week	The Digital Age and Its Effects on Consumer Behavior	Visual and Audio Lecture. Question Answer Management
14. Week	Final Exam
15. Week	Final Exam
16. Week	Final Exam
17. Week	Final Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 Learning the basic concepts of Electronic Commerce PO-2 To be able to analyze the relationship between Electronic Commerce and Internet correctly PO-3 To fully grasp the legal dimension of Electronic Commerce

Learning Outcomes

Course Assessment Matrix:

	PO 1	PO 2	PO 3