Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MEP4001	4		2/0/0	CC		2

Course Goals	The aim of this course is to look at current issues in the field of e-commerce and marketing from an academic point of view, and to enable the participants to have knowledge and share about new e-commerce and marketing approaches and types.
Prerequisite(s)	Course Code Course Name…
Corequisite(s)	Course Code Course Name…
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	Assist. Prof. Dr. Barış Safran
Course Assistant(s)
Schedule	Tuesday, 13:00-14:50, 2A02
Office Hour(s)	Tuesday, 15:00-15:50, 3A04
Teaching Methods and Techniques	Lecture, discussion, demonstration etc.
Principle Sources	Mahir Erkan, E- Ticaret Çağı, Optimist Kitap, 2021 Anıl Altaş – E-ticaret: Satışta Tsunami Etkisi, Mediacat Kitapları, 2021
Other Sources	- Lecture Notes - Presentation Files - The Future of Digital, Marketing Prime - Shared resources on the CATs platform

Course Schedules
Week	Contents	Learning Methods
1. Week	New Economy and Technology	Formal, presentation, discussion, digital tools
2. Week	Persistent Connectivity and Mobile Commerce	Formal, presentation, discussion, digital tools
3. Week	Social Media and Chatbot	Formal, presentation, discussion, digital tools
4. Week	SEO and User Experience	Formal, presentation, discussion, digital tools
5. Week	Personalization and AR Technologies	Formal, presentation, discussion, digital tools
6. Week	Omnichannel Marketing and Marketplaces	Formal, presentation, discussion, digital tools
7. Week	Midterm Exam	Evaluation
8. Week	Current Marketing Strategies in E-Commerce I	Formal, presentation, discussion, digital tools
9. Week	Current Marketing Strategies in E-Commerce II	Formal, presentation, discussion, digital tools
10. Week	Sustainable and Green Shopping	Formal, presentation, discussion, digital tools
11. Week	Content Marketing and Customizable Products	Formal, presentation, discussion, digital tools
12. Week	After-Sales Services, Fast Delivery and Easy Returns	Formal, presentation, discussion, digital tools
13. Week	Blogs in E-Commerce	Formal, presentation, discussion, digital tools
14. Week	Using Artificial Intelligence in E-Commerce	Formal, presentation, discussion, digital tools
15. Week	Final Exam	Evaluation
16. Week	Final Exam	Evaluation
17. Week	Final Exam	Evaluation

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Attendance	1	10
Final Exam	1	50

Program Outcomes PO-1 Learning the basic concepts of Electronic Commerce PO-2 To be able to analyze the relationship between Electronic Commerce and Internet correctly PO-3 To fully grasp the legal dimension of Electronic Commerce

Learning Outcomes LO-1 To have up-to-date knowledge of e-commerce LO-2 To have up-to-date knowledge about digital marketing LO-3 To keep the information up to date by following the innovations in e-commerce and digital marketing LO-4 Using the administrative information required by digitalization LO-5 To analyze the necessary information to follow the technological, commercial, cultural and social conjuncture LO-6 Gaining the competencies developed in line with the expectations of the business world and society at a basic level

Course Assessment Matrix:

	PO 1	PO 2	PO 3