To bring a website to the forefront in Google search engine with Search Engine Optimization work, to increase the number of visitors to the site. To organize the website in accordance with search engine algorithms by using SEO (Search Engine Optimization) analysis tools effectively. Mastering the methods of constructing an SEO strategy.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Ersin Kara
Course Assistant(s)
Schedule
İncirli Campus 5B07 Friday: 14:00-16:45
Office Hour(s)
İncirli Campus 5B07 Friday: 14:00-16:45
Teaching Methods and Techniques
The use of visual presentation applications in the presentation of course topics.
Demonstration of the topics covered in computer environment
Students' research on selected topics
Principle Sources
Google Search Center Block, SEO basics
Google Digital Workshop, Digital Marketing Fundamentals
İİEnstitü, SEO Expertise Training
Search Engine Journal, SEO
Semrush Academy
Ahrefs Academy
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
What is the Definition of SEO? Ranking Criteria of Search Engines Organic Results, the difference between SEO and SEM
lecturing, practice, discussion.
2. Week
Hosting, Domain Name Selection, IP Usage, Google Search Console and Analytics Setup / Usage
lecturing, practice, discussion.
3. Week
On-Page SEO, Meta Title / Meta Description
lecturing, practice, discussion.
4. Week
About Page Content, URL Structure, Heading Tag Structure
lecturing, practice, discussion.
5. Week
Pagination, Site Map and Robots.txt Usage, URL Structure, Breadcrumbs / Internal Linking and Categorization, Canonical Tag, NoFollow, NoIndex and Dofollow concepts
lecturing, practice, discussion.
6. Week
Internal Competition, Duplicate Content, Weak Content, Removing Inaccurate Pages, Correctly Managing Intra-Site Redirects, Errors Encountered in the Site and Removing These Errors, Unnecessary Content, Wrong Positioning of Contents on the Page
lecturing, practice, discussion.
7. Week
Keyword Analysis, Latent Semantic Indexing, Pillar – Cluster Structure, Content Preparation for SEO, Strategy Determination
lecturing, practice, discussion.
8. Week
Mid-Term Exam
Mid-Term Exam
9. Week
Keyword Analysis, Establishment of Content Strategy
lecturing, practice, discussion.
10. Week
Keyword Analysis, Establishment of Content Strategy
lecturing, practice, discussion.
11. Week
Text Content Studies, Visual Content Studies, Including Video Content Studies in Editing, Performance and Site Speed Optimizations, Site Speed Improvement, Image Optimization, Mobile Compatibility, Mobile First Indexing
lecturing, practice, discussion.
12. Week
Using Semrush / Ahrefs and Competitor Site Analytics, Using Google Page Speed
lecturing, practice, discussion.
13. Week
Using Semrush / Ahrefs and Competitor Site Analytics, Using Google Page Speed
lecturing, practice, discussion.
14. Week
SEO Studies on E-commerce Sites, Google News, Google Adsense, Use of Screaming Frog
lecturing, practice, discussion.
15. Week
Final Exam
Final Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Learning the basic concepts of Electronic Commerce
PO-2
To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3
To fully grasp the legal dimension of Electronic Commerce
