The "information age" or "digital age" has brought along technological innovations and digitalization, this process has made the application development industry more effective, so the concept of "App Design" has gained importance. With the course content, it is aimed to explain the importance of this concept, to introduce the applications, to convey the necessary basic information about the development of strategies that ensure the participation of the users and to raise awareness.
Prerequisite(s)
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Corequisite(s)
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Special Requisite(s)
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Instructor(s)
Lecturer Berna Kutsal Özer
Course Assistant(s)
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Schedule
Thursday 12:00-14:50
İncirli First Floor, A01
Office Hour(s)
Thursday 15.00-16.00
Teaching Methods and Techniques
-Oral presentation
- Discussion
Principle Sources
--A'dan Z'ye Pazarlama, P. Kotler, Medicat, İstanbul, 2019
-Pazarlama 4.0, P. Kotler, 2018.
-Dijital Pazarlama Stratejisi: Çevrimiçi (online)Pazarlamaya Bütünleşik Bir Yaklaşım,
Simon Kingsnorth 2018, Nobel Yayıncılık
Dijital Yönetim Pazarlama Medya, Hande Ayhan Gökçek, Nobel, 2021.
Other Sources
-Various academic publications, articles, sectoral journals and publications.
Course Schedules
Week
Contents
Learning Methods
1. Week
Marketing, innovative marketing, introduction to digital marketing
Oral presentation
2. Week
Guerilla marketing and types of guerrilla marketingGuerilla marketing examples
Oral presentation
3. Week
Digital marketing strategies.The advantages and disadvantages of digital marketing
Oral presentation
4. Week
Digital marketing channels
Oral presentation
5. Week
Comparison of digital marketing channels and applications
Oral presentation
6. Week
The most used applications for marketing and advertising
Oral presentation, practice with examples
7. Week
Universal App Campaigns
Oral presentation
8. Week
Midterm
9. Week
Google Ad Models and Remarketing
Oral presentation
10. Week
Augmented Reality Technology
Oral presentation
11. Week
Augmented Reality and Innovative Marketing
Oral presentation, practice with examples
12. Week
Augmented Reality Application Examples
Oral presentation, practice with examples
13. Week
Marketing Innovation and Applications
Oral presentation, practice with examples
14. Week
General repeat
Oral presentation
15. Week
Final
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance
1
10
Final Exam
1
50
Program Outcomes
PO-1
Learning the basic concepts of Electronic Commerce
PO-2
To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3
To fully grasp the legal dimension of Electronic Commerce
