Undergraduate
Vocational School of Technical Sciences
E-Commerce and Marketing Program
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MEP0019 2/0/0 DE 2
Course Goals
The aim of the course is to make students aware of how cultural interactions and identities in our daily lives are shaped by the social structure in which we live and how this social structure is structured by individuals.


Prerequisite(s) x
Corequisite(s) x
Special Requisite(s) x
Instructor(s) Assist. Prof. Dr..Oğuzcan Akgöl
Course Assistant(s)
Schedule Wednesday 16:00-17:50 İncirli Yerleşkesi 2B05
Office Hour(s) Thursday, 11.00-12.00, İK 4B03
Teaching Methods and Techniques  Lecture, discussion and evaluation
Principle Sources  
Mutlu, Erol. Globelleşme, Popüler Kültür ve Medya, Ankara; Ütopya Yayınevi, 2005
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Introduction Verbal Expression, presentation
2. Week What is Culture? Verbal Expression, presentation
3. Week Digital Culture Verbal Expression, presentation
4. Week Media Literacy Verbal Expression, presentation
5. Week Theoretical approaches to media literacy Verbal Expression, presentation
6. Week Popular Culture Verbal Expression, presentation
7. Week Midterm
8. Week Critical Thinking Verbal Expression, presentation
9. Week Network Society Verbal Expression, presentation
10. Week Network Society and Surveillance Verbal Expression, presentation
11. Week Celebrity Culture and Media Verbal Expression, presentation
12. Week Celebrity Culture and Media Verbal Expression, presentation
13. Week Advergame Verbal Expression, presentation
14. Week Rewiev Verbal Expression, presentation
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1Learning the basic concepts of Electronic Commerce
PO-2To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3To fully grasp the legal dimension of Electronic Commerce
Learning Outcomes
LO-1To have comprehensive knowledge about popular culture
LO-2Understanding the connection between popular culture and media
LO-3Ability to evaluate the effects of popular culture and media on society
LO-4Ability to interpret media content and images and have a critical perspective
LO-5To be able to interpret the effects of new media on society and popular culture
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3
LO 1
LO 2
LO 3
LO 4
LO 5