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| Course Goals |
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| Prerequisite(s) |
Course Code Course Name… |
| Corequisite(s) |
Course Code Course Name… |
| Special Requisite(s) |
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.) |
| Instructor(s) |
Lecturer Merve Üstündağ Eralp |
| Course Assistant(s) |
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| Schedule |
Friday- 13:00-15:45 - 5A05 |
| Office Hour(s) |
Instructor name, day, hours, XXX Campus, office number. |
| Teaching Methods and Techniques |
- |
| Principle Sources |
- |
| Other Sources |
- |
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| Course Schedules |
| Week |
Contents |
Learning Methods |
| 1. Week |
General information about the aim and content of the course, |
Oral Presentation,Sampling |
| 2. Week |
Introduction to media planning, basic marketing knowledge |
Oral Presentation,Sampling |
| 3. Week |
Situation analysis, marketing objectives, marketing strategy |
Oral Presentation,Sampling |
| 4. Week |
The role of the marketing mix in media planning |
Oral Presentation,Sampling |
| 5. Week |
Goals of media planning |
Oral Presentation,Sampling |
| 6. Week |
Features of media messages |
Oral Presentation,Sampling |
| 7. Week |
Media planning and advertising relationship |
Oral Presentation,Sampling |
| 8. Week |
Stages of media planning - Competitive Analysis-Target Audience Analysis |
Oral Presentation,Sampling |
| 9. Week |
Mid-term Exam |
|
| 10. Week |
Stages of media planning: regionality of advertising, timing of advertising |
Oral Presentation,Sampling |
| 11. Week |
Stages of media planning: length of advertising campaign, timing strategies |
Oral Presentation,Sampling |
| 12. Week |
Stages of media planning: Media selection, features of media |
Oral Presentation,Sampling |
| 13. Week |
Budgeting, plan evaluation, revision in media planning |
Oral Presentation,Sampling |
| 14. Week |
Media planning examples |
Oral Presentation,Sampling |
| 15. Week |
Final Exam |
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| 16. Week |
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| 17. Week |
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