To state the importance of reputation, image and perception concepts for institutions. To understand the functioning of public relations activities in terms of the reputation of institutions.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer İrem Aydoğdu
Course Assistant(s)
Schedule
Thursday 09:00-10:45 2A10
Office Hour(s)
Thursday 09:00-10:45 2A10
Teaching Methods and Techniques
-- Lecture, Discussion, Example
Principle Sources
--- Reputation Management, Sabrina Helm, Kerstin Liehr Gobbers, Christopher Storck
- Kurumsal İletişim, Joep Cornelissen
- Kurumsal İtibar Yönetimi, Seda Kayapalı Yıldırım
- Halkla İlişkiler nedir?, Filiz Balta Peltekoğlu
Other Sources
--Lecture notes, articles, theses
Course Schedules
Week
Contents
Learning Methods
1. Week
Introductory Course; The Concept of Reputation...
Lecture, Presentation, Discussion, Sampling
2. Week
Corporate Reputation in Today's Competitive Environment
Lecture, Presentation, Discussion, Sampling
3. Week
Institutional Identity and Elements
Lecture, Presentation, Discussion, Sampling
4. Week
Reputation Management and Process
Lecture, Presentation, Discussion, Sampling
5. Week
Reputation Management in the New Media Environment
Lecture, Presentation, Discussion, Sampling
6. Week
Changing Consumer Profile and Reputation Management
Lecture, Presentation, Discussion, Sampling
7. Week
Exam
Exam
8. Week
Elements of Online Reputation Management
Lecture, Presentation, Discussion, Sampling
9. Week
Elements of Online Reputation Management
Lecture, Presentation, Discussion, Sampling
10. Week
Online Reputation Management Tools I
Lecture, Presentation, Discussion, Sampling
11. Week
Online Reputation Management Tools II
Lecture, Presentation, Discussion, Sampling
12. Week
Corporate social responsibility and reputation relationship
Lecture, Presentation, Discussion, Sampling
13. Week
Measurement and Analysis in Online Reputation Management
Lecture, Presentation, Discussion, Sampling
14. Week
An overview
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
60
Program Outcomes
PO-1
Learning the basic concepts of Electronic Commerce
PO-2
To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3
To fully grasp the legal dimension of Electronic Commerce
