Undergraduate
Faculty of Arts and Design
Art Management
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Sponsorship

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
SYİ 4006 4 Sponsorship 2/0/0 CC Turkish 4
Course Goals
The course aims to explore the methods and conditions of becoming a sponsor and how to find sponsors for art institutions.
Prerequisite(s) Course Code Course Name…
Corequisite(s) Course Code Course Name…
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) Assist. Prof. Dr. Beste Gökçe Parsehyan
Course Assistant(s)
Schedule Tuesday 13:00-14:45 1-B-03-05
Office Hour(s) Friday 11:00-13:00 1-A-09 Atakoy Campus
Teaching Methods and Techniques  

Each subject is explored through visual and written presentation techniques.

1. Subject of the Lesson

2. Related Terminology

3. Selected Texts

4. Selected Resources

Materials:

Projection for visual presentations (all the equipment needed) and laptop

A classrom with dark coloured curtains

White board

Principle Sources  
OKAY Aydemir; Sponsorluğun Temelleri, Der Yayınları, 2005 ARGAN Metin; Spor Sponsorluğu Yönetimi, Detay Yayıncılık, 2004 GRASSINGER, Gülçin; Sponsorluk Sözleşmesi, Seçkin Yayıncılık, 2003
Other Sources  
PELTEKOĞLU Filiz; Halkla İlişkiler Nedir?, Beta, 2007 OKAY Aydemir; Halkla İlişkiler Aracı Olarak Sponsorluk, Epsilon,1998
Course Schedules
Week Contents Learning Methods
1. Week Introduction to Sponsorship Lecture
2. Week History of Sponsorship Lecture
3. Week The purposes of Sponsorship Lecture
4. Week Fields of sponsorhip Lecture
5. Week Planning Sponsorship Lecture
6. Week Strategies of sponsorship Lecture
7. Week Sponsorhip Agents Lecture
8. Week Planning Sponsorship Lecture
9. Week Planning Sponsorship Lecture
10. Week Sponsorship Contracts Lecture
11. Week Legal Aspects of Sponsorship Lecture
12. Week Evaluation of Sponsorship Lecture
13. Week Sponsorship and the art manager Lecture
14. Week Art sponsorship Lecture
15. Week Final Exam Final Exam
16. Week Final Exam Final Exam
17. Week Final Exam Final Exam
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 20
Quizzes 2 20
Final Exam 1 40


Program Outcomes
PO-1Students will acquire knowledge about materials and techniques of art and art management.
PO-2Students will acquire enough knowledge of art history to recognise historical examples, periods, movements and artists in terms of style, subjects, material and techniques.
PO-3Students will have knowledge of ethics.
PO-4Students will be knowledgeable about institutional structuring and processes of Art Management.
PO-5Students will be able to design and manage a project considering the conditions of time and space.
PO-6Students will acquire basic knowledge of advertisement and public relations.
PO-7Students will be able to identify and deal with the problems regarding their fields. They will be able to design things that associate these problems with global and regional ones.
PO-8Student will have basic knowledge about administration and will bw able to associate this with art management.
PO-9Student will be open to new ideas and novelties.
PO-10Students will be able to recognise important art institutions and activities in Turkey and around the world.
PO-11Students will be able to configure production of art in an economic way considering the balance of supply and demand.
PO-12Students will be able to configure production of art in a cultural way considering the balance of supply and demand.
PO-13Students will be aware of the importance of library and archives studies and will be knowledgeable about research methods.
PO-14Students will acquire an analytic approach towars the subdisciplines art management.
PO-15Students will be knowledgeable about legal arrangements and procedures of art and art management.
Learning Outcomes
LO-1To define art sponsorship
LO-2To explore art sponsorship
LO-3To explore the importance of sponsorship for art institutions
LO-4To prepare a sponsorship file
LO-5To evaluate sponsorship projects
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5