With the aim of to be able to speak knowledgeably in the area of entertainment marketing and to develop ourselves; by addressing leisure time, entertainment industry and the marketing concepts, it is aimed to examine the place of entertainment marketing, experiential and event marketing, entertainment industry, sports, culture and arts, television and movies, entertainment marketing, internet and games in the entertainment industry.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Lecturer Dr. Eda Aylin Genç
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Conceptual- discussion and practice.
Principle Sources
- ARGAN, Metin; Eğlence Pazarlaması, Ankara: Detay Yayınları, 2006
- BATI, Uğur; Markethink Ya Da Farkethink: "Deneyimsel Pazarlama ve Duyusal Markalama", İstanbul: İyi Yayınları, 2012.
- BLYTHE, Jim. Pazarlama İlkeleri, İstanbul: Bilim Teknik Yayınevi, 2001.
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Introductıon to the course
Lecture
2. Week
The concept of leisure, entertainment and marketing.
Lecture
3. Week
The relationship between entertainment and needs
Lecture
4. Week
The scope of entertainment marketing and development
Lecture
5. Week
The Features of entertainment marketing and the 4C rule in entertainment marketing.
Lecture
6. Week
The Features of entertainment marketing, Experiential marketing, activities (events) marketing, the relationship between experience and entertainment marketing
Lecture
7. Week
Midterm Exam
8. Week
The Features of entertainment marketing, Experiential marketing, activities (events) marketing, the relationship between experience and entertainment marketing
Lecture
9. Week
The Concepts of consumer-customer, the consumer of entertainment, customer loyalty.
Lecture
10. Week
The Concepts of consumer-customer, the consumer of entertainment, customer loyalty.
Lecture
11. Week
Entertainment industry and the development of the entertainment industry, affecting development factors in entertainment industry.
Lecture
12. Week
Culture and Arts & Film and Television
Lecture
13. Week
Game, Internet and Entertainment & Recreation and Tourism
Lecture
14. Week
International players in the entertainment industry
Lecture
15. Week
Assesment
16. Week
Assesment
17. Week
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Program Outcomes
PO-1
Students will acquire knowledge about materials and techniques of art and art management.
PO-2
Students will acquire enough knowledge of art history to recognise historical examples, periods, movements and artists in terms of style, subjects, material and techniques.
PO-3
Students will have knowledge of ethics.
PO-4
Students will be knowledgeable about institutional structuring and processes of Art Management.
PO-5
Students will be able to design and manage a project considering the conditions of time and space.
PO-6
Students will acquire basic knowledge of advertisement and public relations.
PO-7
Students will be able to identify and deal with the problems regarding their fields. They will be able to design things that associate these problems with global and regional ones.
PO-8
Student will have basic knowledge about administration and will bw able to associate this with art management.
PO-9
Student will be open to new ideas and novelties.
PO-10
Students will be able to recognise important art institutions and activities in Turkey and around the world.
PO-11
Students will be able to configure production of art in an economic way considering the balance of supply and demand.
PO-12
Students will be able to configure production of art in a cultural way considering the balance of supply and demand.
PO-13
Students will be aware of the importance of library and archives studies and will be knowledgeable about research methods.
PO-14
Students will acquire an analytic approach towars the subdisciplines art management.
PO-15
Students will be knowledgeable about legal arrangements and procedures of art and art management.
Learning Outcomes
LO-1
Student will comprehend that it is essential to render the data correctly for successful marketing.
LO-2
Students will be informed about the shifts of marketing strategies fallowing the ever changing behavior patterns of the art consumer.
LO-3
Students will have detailed understanding of the applications used by different institutions.
LO-4
Students will be able to share the information they acquired from different media sources and observations they make in discussions in class.
