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Course Goals |
The aim of theis course is to provide students with the knowledge about consuption and consumer behaviors from different perspectives of psychology using a historical approach. By the end of the course students will understand how different patterns of consuption effects human life and psychological health. |
Prerequisite(s) |
Course Code Course Name… |
Corequisite(s) |
Course Code Course Name… |
Special Requisite(s) |
- |
Instructor(s) |
Assoc. Prof. Derya Deniz |
Course Assistant(s) |
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Schedule |
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Office Hour(s) |
- |
Teaching Methods and Techniques |
Lecture, discussion, media search |
Principle Sources |
Odabaşı, Y. (2002), Tüketici Davranışı, İstanbul: MediaCat
Odabaşı, Y. (2009). Tüketim Kültürü, İstanbul: Sistem
Fromm, E. (2005). Kendini Savunan İnsan, Çev. Devrim Doğan Yüzer, İzmir: İlya Basım Yayın.
Fromm, E. (2003). Sahip Olmak Ya da Olmak, Çev. Aydın Arıtan, İstanbul: Arıtan. |
Other Sources |
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Course Schedules |
Week |
Contents |
Learning Methods |
1. Week |
Introduction to consumer behaviours |
Oral presentation and discussion |
2. Week |
Consepts consumption and consumer |
Oral presentation and discussion |
3. Week |
Production and consumption relations in historical context |
Oral presentation and discussion |
4. Week |
Post modernism and consumption |
Oral presentation and discussion |
5. Week |
Types of consumption |
Oral presentation and discussion |
6. Week |
Psychological process that is affected the consumer behaviours |
Oral presentation and discussion |
7. Week |
Psychological process that is affected the consumer behaviours (continue) |
Oral presentation and discussion |
8. Week |
Midterm |
- |
9. Week |
Family structure, social class and consumption |
Oral presentation and discussion |
10. Week |
Social and cultural factors are affected the consumer behaviours |
Oral presentation and discussion |
11. Week |
Mass media and consumption |
Oral presentation, discussion and Project |
12. Week |
Consumption society or consumption culture and individual problems |
Oral presentation, discussion and Project |
13. Week |
Consumption society or consumption culture and family problems |
Oral presentation, discussion and Project |
14. Week |
Consumption society or consumption culture and social problems |
Oral presentation, discussion and Project |
15. Week |
Problems and solutions on a family, society and individual scale |
Oral presentation, discussion and Project |
16. Week |
General evaluation |
Discussion |
17. Week |
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