- Presentation
- Class Discussion
- Research
- Case Studies
- Teamwork
Principle Sources
Trott, P. 2017. Innovation Management and New Product Development. 6th Edition, Pearson.
Crawford, M. and Di Benedetto, A. 2015. New Products Management. 11th Edition. McGraw Hill.
Osterwalder, A. ve Pigneur, Y. 2019. İş Modeli Üretimi. 1. Baskı. Optimist Yayın Grubu.
Other Sources
Additional resources and sections from other supplementary books and resources will be shared via CATs
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to New Product Development and Fundamental Concepts
Presentation and class discussion
2. Week
New Product Development Process and Strategy
Presentation and class discussion
3. Week
Concept Generation and Customers' Problem Approach
Presentation, class discussion and case studies
4. Week
Perceptual Mapping and Qualitative Techniques
Presentation and class discussion
5. Week
Concept Evaluation
Presentation, class discussion and case studies
6. Week
Concept Testing and Market Research
Presentation, class discussion and case studies
7. Week
Market Analysis and Evaluation
Presentation and class discussion
8. Week
Midterm Exam Week
Assessment
9. Week
Midterm Exam Week
Assessment
10. Week
Product Protocol Design and User Testing
Presentation, class discussion and case studies
11. Week
Strategic Launch Planning and Implementation
Presentation, class discussion and case studies
12. Week
Market Testing and Launch Management
Presentation, class discussion and case studies
13. Week
Public Policy Effects
Presentation, class discussion and case studies
14. Week
Current Practices in New Product Development
Presentation, class discussion and case studies
15. Week
Final Exam Week
Assessment
16. Week
Final Exam Week
Assessment
17. Week
Final Exam Week
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
20
Quizzes
1
10
Homework / Term Projects / Presentations
2
20
Attendance
12
0
Final Exam
1
50
Program Outcomes
PO-1
To define his/her competencies using the theoretical and practical knowledge he/she acquired in the field of Economics and to use these competencies in practice.
PO-2
To discuss concepts and ideas in the field of Economics with scientific methods, to develop hypotheses, to interpret and evaluate the data obtained.
PO-3
To develop solution suggestions for complex and/or unpredictable problems encountered in practice, to report and present these suggestions in accordance with the academic publication rules.
PO-4
To identify regional and global issues/problems, to perform analyses based on scientific data and research, and to develop solution suggestions.
PO-5
To determine the learning needs in the field of Economics, to evaluate the acquired knowledge and skills with a critical approach, and to use this knowledge and skills to develop economic policies.
PO-6
To inform relevant people and institutions on issues related to the field of Economics and to gain the ability to convey written and verbal solutions to problems.
PO-7
To convey his/her thoughts and suggestions in the field of Economics to experts and non-experts by supporting them with quantitative and qualitative data, to discuss and to contribute to the development of new policies by revising suggestions according to the feedback he/she receives.
PO-8
To benefit from other disciplines that form the basis of the field of Economics, to develop multidisciplinary approaches by associating these disciplines with his/her knowledge in the field of Economics, to produce project and publications.
PO-9
To define the differences and relationships between classical and modern theories of economics and to observe the distinctions between classical and modern economic policies and to evaluate the compatibility of these policies with economic and social issues.
PO-10
To read and comprehend foreing news sources about economics being fluent in a foreign language, to scan the economic literature and to follow the most current approaches in this field.
PO-11
To take into account scientific and ethical values in the stages of collecting, interpreting and announcing economic data and carrying out statistical/econometric studies using these data, and also to carry out the publication process in accordance with academic publishing principles.
Learning Outcomes
LO-1
To acquire teamwork skills.
LO-2
To gain the ability to research and analyze.
LO-3
To experience the field activity.
LO-4
To improve presentation preparation and storytelling skills.
LO-5
To gain the ability to develop and test ideas in lean enterprise.
